GumGum is a technology and media company with a focus on computer vision and natural language processing. Our mission is to solve hard problems across media by teaching machines to see and understand the world. Since 2008, the company has applied its patented capabilities in the advertising, publishing and professional sports industries.

Our Marketing team uses innovative content and growth hacking techniques to expand our business. Across the marketing department, our employees are strategic, resourceful and passionate about finding the most efficient paths to communicating our value proposition, acquiring and retaining new customers. They’ve allowed GumGum to become a leader in the contextual advertising business in a short amount of time.

We’re seeking a dynamic, motivated Senior Marketing Manager to join our award-winning team in Santa Monica. Our ideal candidate is a storyteller, innovator and project manager with a passion to disrupt established industries and the initiative to move stimulating projects across the finish line. Reporting to the Chief Growth Officer, this individual will work closely with the Heads for our Verity and Publisher Development businesses.

Responsibilities

Verity business (70% time allocation):

Create a new powerful brand: GumGum Verity that is synonymous with innovation and performance
Research and create a needs-based segmentation with a focus on brands, agencies, demand side partners / trade desks and publishers
Develop a value proposition that is compelling, relevant and differentiated
Partner with the Head of Verity and its engineering team in order to test and launch new products
Develop sales collateral such as presentations, online experiences, web content, product sheets, case studies and more
Launch a robust content marketing program that includes whitepapers, webinars, email marketing, educational programs and third party research
Manage a marketing budget and ensure that key performance indicators are met quarterly
Work with with our growth marketing team and establish a plan for events, CRM, account based marketing, lead generation, paid media etc.
Support media & analysts relations and speaking engagement efforts
Develop reporting and dashboard tools to track sales activity and marketing metrics for ROI

Publisher Development business (30% time allocation):

Partner with the VP of Publisher Development and engineering in order to test and launch new products
Produce sales collateral such as presentations, online experiences, web content, product sheets, case studies and more
Lead content marketing programs that includes whitepapers, webinars, email marketing, educational programs and third party research
Manage a marketing budget and ensure that key performance indicators are met quarterly
Work with with our growth marketing team and establish a plan for events, CRM, account based marketing, lead generation, paid media etc.
Support media & analysts relations and speaking engagement efforts
Develop reporting and dashboard tools to track sales activity and marketing metrics for ROI

While this role is dedicated to our emerging Verity and established Publisher Development businesses, the Senior Marketing Manager will benefit from the support and expertise of a dozen talented GumGummers on our award-winning marketing team.

Qualifications

5-7 years B2B marketing experience in technology or media
Bachelor’s degree
SAAS/adtech/martech experience required
Experience working with CRM and marketing platforms (Salesforce, Splash and Asana)
Strong product or content marketing experience
Excellent project management skills
Analytical, detail-oriented mindset and a passion for working collaboratively with sales teams
Capable of working cross-functionally and influencing decision making with senior-level audiences
Excellent communication, presentation and writing skills
A desire to learn, with zero tolerance for the status quo
A penchant for taking calculated risks

Benefits & Perks

Competitive health, vision and dental benefits
Healthcare and dependent care FSA
Employer-matched 401(k) plan
Stock incentive program
Paid parental leave
Fitness reimbursement and wellness workshops
Discounted Pet Health Program
Flexible time off and work schedule
Commuter perks
Stocked kitchen & Everytable Smartfridge
Dog-friendly HQ office - we love our fur babies!
Incredible work/life balance with a collaborative and friendly work space
GumGum Gives Back volunteering opportunities
Team building lunches and events, and monthly company celebrations
Located in hotbed of tech startups, just blocks from the beach

Career & Personal Development Focus

Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
Opportunities to pursue business related side projects and yearly Hackathon
Highly encouraged to contribute to open source software, including our own open source software
Environment of learning from peers, including meetups, presentations and blog posts
Opportunity to work with cutting edge technology
Life Skills sessions - geared towards the whole life/health/person
Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation

____________________________________________________________

We invite you to learn more about GumGum!

Our Team...
GumGum is an AI company with expertise in computer vision built on the imagination of its people. Each day, our talented team of thinkers and doers comes together to solve hard problems on behalf of the world’s most successful businesses. Through a combination of computer science, creativity and hustle, we’ve produced a series of major technology breakthroughs across a variety of industries - from advertising to sports.

Our Tech...
GumGum is constantly evolving to be at the forefront of computer vision and machine learning advancements. With nearly 10 years experience, we use our proprietary image recognition technology to deliver highly engaging, contextually relevant ad experiences across premium publishers all over the world.

Our Products & Services...
Our Advertising business serves contextual marketing messages in line with content users are actively engaged with.

Our Sports business helps marketers and rights holders understand the full media value of their sponsorship investments across broadcast and social media. And we deliver on brand safety by leveraging our AI to detect unsafe text and imagery, allowing us to deliver ads in brand safe, contextually relevant environments.

Our Hackathons...
What’s a Hackathon? We’re glad you asked. Our employees split into teams and spend 48 hours ‘hacking’ together before presenting their ideas to our executive team. It’s a chance for anyone within our company to showcase the visions they want to bring to fruition.

Our Culture...
GumGum recently earned LA’s Best Places to Work Award, and it’s no surprise why. With company-sponsored social hours, annual holiday celebrations and o-site gatherings, GumGummers enjoy a fun, creative and collaborative workplace. We provide ourselves on our strong track record of giving employees the autonomy and support they need to succeed.

Oh, and doggies...
We love our dogs so much, we even have an Instagram dedicated to them! Follow us: @dogsofgumgum

GumGum is committed to providing equal opportunities. GumGum prohibits unlawful discrimination based on race, color, creed, sex, religion, marital status, registered domestic partner status, age, national origin, ancestry, citizenship status, veteran status, genetic information, physical or mental disability, medical condition including genetic characteristics, sexual orientation, gender, gender identity or expression (including transgender status), pregnancy, childbirth, or related medical conditions, or any other consideration made unlawful by federal, state, or local laws (“Protected Characteristics”). It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.