Since 2015, our London office has been located in the vibrant centre of the city, where we are surrounded by a whole host of other technology businesses and clients. Our dedicated and growing UK team makes a real tangible impact on the development of GumGum’s EMEA profile.

Our marketing team is made up of ‘breakers’ and ‘fixers’ who share a passion for finding the most efficient paths to growing profitable revenue. We use a ‘test and learn’ approach of growth marketing, looking to continually tweak our approach in near real-time based on incoming results. Our team also originates bold and memorable creative which connects with its audience and clearly communicates its message. Whether we’re planning a highly strategic press campaign, a complex lead-generation algorithm or an outside-the-box creative installation, our marketing team is always looking to innovate and deliver strong results.

GumGum is seeking a dynamic and self-starter Marketing Manager to join our award-winning team in London, UK. We are looking for a resourceful strategic marketer with a passion to drive revenue and support to the sales team. Reporting to the UK Commercial Director, this individual will work closely with our advertising sales teams in Europe and closely with VP of Global Marketing. We will only consider applications local to the region!

Responsibilities

Work closely with VP of Global Marketing to design and execute field marketing programs such as regional events, account based marketing, lead generation and content marketing supporting EMEA region
Researches and analyses market trends, prospect/client needs, competitor landscape, and other relevant information to form marketing strategies
Plan and execute a wide range of events including in-house events, 3rd party conferences, webinars, both direct and collaborating with partners
Manage regional marketing budgets and ensure optimal resources allocation from creative services, global marketing and content teams
Lead production, curation and distribution of regional sales collateral, case studies and other educational content to support sales team adoption
Generate leads European database expansion, maintenance and our CRM (Salesforce) upkeep to support email marketing and lead qualification initiatives
Responsible for brand building and coordinating with PR activities driven by local agency and global team (speaking engagements, content pitches, advertising awards efforts etc.)
Accountable for reporting on performance metrics for all marketing activities in the region, including communication and recommendation through Marketing Ops Analyst support and sales data tracking
Own strategic relationships with IAB, The Drum, Campaign, Mobile Marketing etc. to drive GumGum’s offering, thought leadership and brand awareness through partner programs
Attend industry conferences and headquarter trainings as needed to develop regional marketing plans and applicable programs for the region

Minimum Qualifications

2-4 years B2B marketing experience in technology or media; Ad tech a plus
Excellent communication and project management skills; ability to work in different time zones
Analytical mindset, autonomous, detail-oriented, and passionate working with sales & global marketing teams
Experience working with CRM and marketing platforms (Salesforce, Splash and Hubspot)
An ability to work cross-functionally and influence decision making with senior-level audiences
Strong communication, presentation and written skills
Bachelor’s Degree from a leading University

Benefits & Perks

Health insurance
Monthly happy hours
Ability to work from home if necessary
WeWork office membership
Free breakfast and office snacks
Pension scheme
Gym Membership