# Marketing Lead - CODM

## Details

- **Company:** [Garena](https://hitmarker.net/companies/garena.md)
- **Location:** Bangkok, Thailand
- **Contract type:** Full Time
- **Level:** Senior \(5+ years\)
- **Tags:** Marketing, Influencer Marketing, Esports, Public Relations \(PR\), Events
- **Posted:** 2026-09-23
- **Apply:** [View and apply on Hitmarker](https://hitmarker.net/jobs/garena-marketing-lead-codm-4892428)

## Description

### Responsibilities

- Own the Thailand marketing strategy, roadmap, budget direction, and campaign priorities for CODM.
- Lead integrated marketing campaigns across seasons, version updates, game launches, local cultural moments, esports initiatives, and player lifecycle objectives.
- Translate business goals, player insights, and market trends into clear audience strategies, positioning, key messages, channel plans, creative briefs, and execution roadmaps.
- Lead and coordinate internal teams, agencies, and external partners across content, media, social, community, KOL/influencer marketing, esports, PR, and offline activations.
- Monitor campaign and channel performance, optimize media mix and budget allocation, and turn campaign learnings into actionable recommendations.
- Collaborate closely with regional and global teams to ensure strong local execution while maintaining alignment with broader business priorities.
- Mentor and support team members to improve marketing quality, execution speed, and consistency.

### Requirements

- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- Around 3-5 years of experience in integrated marketing, brand marketing, digital marketing, gaming, entertainment, or related industries, with proven end-to-end campaign ownership.
- Experience managing game launches, live-service campaigns, community or esports activations, and multi-channel marketing programs.
- Strong experience in budget planning, agency and vendor management, campaign briefing, timeline management, and cross-functional stakeholder coordination.
- Strong analytical skills with the ability to translate player insights, market trends, channel performance, and funnel metrics into actionable marketing decisions.
- Strong understanding of social media, content, paid media, events, KOL/influencer marketing, and community engagement.
- Excellent communication, presentation, negotiation, and project management skills in both Thai and English.
- Genuine passion for FPS and mobile games, with a strong understanding of gaming communities and player behavior.
- Experience coaching team members and developing marketing playbooks or processes is preferred.
- Proficient in leveraging AI tools for content generation, data analysis, and process automation, with strong awareness of emerging technologies and the ability to quickly learn and adopt new tools.