This job listing expired on May 16, 2021
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Gamigo is looking for a Director of Marketing to set the strategy, develop, implement, track, and optimize our digital marketing initiatives related to our direct-to-consumer marketing efforts. Reporting to the COO, you will have the creative freedom to steer the product vision by utilizing your extensive knowledge of the market and the competitor landscape.

YOUR TASKS

  • Be an active member of the leadership team and oversee the entire Marketing department
  • Collaborate with game studios and functional marketing leads to develop and execute integrated marketing plans for new games from pre-production through worldwide launch
  • Coordinate cross-functionally with other marketing disciplines, including user acquisition/ performance marketing, social, platform partnerships, and more to develop and execute the overall go-to-market strategy for a new game launch in the marketplace, both domestically and internationally
  • Develop digital and traditional marketing campaigns across multiple platforms
  • Spearhead efforts to increase search engine optimization (SEO) visibility
  • Increase success of post-launch revenue generated from services and marketing efforts
  • Work with the development team to build and support the product roadmap, features and player cycle
  • Build new brand partnerships and collaboration increasing gamigo’s reach
  • Utilize research to develop, implement, and measure marketing strategies
  • Plan and enhance the expansion of marketing activities for games & owned-and-operated gaming portals as well as for our customers in gaming.
  • Improve & streamline reporting & media plan creation processes
  • Identify new business opportunities in the gaming sector
  • Work closely together with other departments within the gamigo group as well as external partners
  • Other duties as assigned.

REQUIREMENTS

  • Master’s or Bachelor’s Degree in Marketing, Business Administration, Communication, or similar experience5+ years‘ of Free-To-Play Marketing experience in PC, Console or Mobile
  • Significant brand experience including the development of brand & communication strategies
  • Strong team leader with previous experience of managing 3+ direct reports.
  • Highly analytical, with an excellent understanding of statistics, KPIs in the online games space, with the ability to interpret with confidence.
  • Proven experience managing budgets with a strong focus of ROMI
  • Strong network in the gaming industry
  • Highly organized and able to time-manage, delegate and deliver workloads effectively.
  • Strong relationship and leadership skills.
  • Excellent presentation and communication skills.

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ABOUT US

MGI (Media and Games Invest plc) operates within two markets, game publishing (business segment Gaming) and digital advertising (business segment Media).

The Gaming segment focuses on the publishing, operation and support of online and mobile games and is operated by gamigo Group. It currently has a portfolio consisting of over 25 massively multiplayer online games and more than 5,000 casual games.

Part of the Gamigo group are among others the subsidiaries gamigo AG, gamigo Publishing GmbH, gamigo US Inc., aeria games GmbH etc.

The Media division at MGI offers services covering the entire value chain of digital advertising with a focus of customer acquisition optimization in the gaming industry.

The Media segment consists of subsidiaries such as Verve Group, PubNative, AppLift, me digital or Media Elements Group (Reach Hero GmbH, adspree media GmbH, Mediakraft Networks GmbH).