About Us
Founded in 2010, FunPlus is a world-class independent game developer and publisher with global headquarters in Switzerland and operations in Spain, Sweden, Russia, the USA, Singapore, Japan and China. As an organization that promotes the world's best creative talent and employs almost 2,000 people, the company has developed and published mobile games that ranked number 1 in almost 70 countries. These include State of Survival, King of Avalon, and Guns of Glory. FunPlus studios include KingsGroup, Puzala, Seven Games and Imagendary Studios, all of which are part of a growing global network of developers working on unique brands of essential game genres such as strategy, puzzle and role-playing games.
The FunPlus brand is also behind FunPlus Phoenix (FPX), one of the world's most successful esports organizations.
Your role
As part of the team in Barcelona, you will be giving support to the team in Beijing and Leading the Growth branding team in West Markets.
The team that is constantly trying to bring into a whole new level, campaigns to promote our highly popular games and Products that are coming soon. You will help grow the brand of our games while formulating and executing strategies to acquire new users in the main Western Markets.
You need to be highly analytical, results-oriented and highly proactive to adjust to the new market trends.
Furthermore, you will partner closely with individuals across many departments in the organization, while working in a fast-paced company in a constantly changing environment.
You will be reporting to VP of Western Operation/ General Manager in Barcelona.
Your Responsibilities
- Responsible to create marketing strategies for top FunPlus Games such as State of Survival, Gun of Glory, King of Avalon, Call of Antia and more.
- Develop marketing channels and optimization of its performance as example TV, KOL marketing, Alternative Stores…
- Lead the execution of the Go to Market Plans (GTMP) and track performance on the agreed growth OKRs
- Oversee all different areas of the Growth/Branding team including, Influencer Marketing, Linear TV campaigns and OTT(Over-the-top), ASO (App Store Optimization), Cross-promotion, Celebrity endorsements, and New User Acquisition channels, from the initial plan to the analysis and results reporting
- Operate the strategic partnership and a close relationship with the external stakeholders to optimize the execution of the campaigns
- Presenting plans and strategies to for internal and external use, to ensure time optimization, team alignment and a clear communication across all the stakeholders
Your Qualities
- 10+ year experience in digital advertising and social marketing in gaming industry. Proven expertise of at least 3+ years in a similar role.
- Team Player
- High understanding of the main mobile gaming KPIs.
- Results oriented and understanding business goals.
- Knowledge and focus on marketing analytics and ROI.
- Strong analytical skills and able to set measurable goals.
- Creativity and capability of working with a team to come up with great ideas.
- Problem-solving skills and proactivity.
- Excellent written and verbal communication skills.
- Proficient in English
- Strong Excel / Google Spreadsheet skills.
Plus
- You are a gamer.
- Knowledge on SQL.
- Chinese/Spanish fluent.
- Highly creative
- Experience in PR.
As the successful applicant, you will be highly motivated and rigorous in your approach to your work. In addition to having excellent communication skills, you will be able to work under stress and have a keen eye for detail. Moreover, you will be a team player who is eager to share your knowledge and experience, and to learn from others. You are also looking to join a team of professionals that fosters working relationships based on trust and working efficiently together.
Join Us!
At FunPlus, we believe diversity is our studio’s biggest strength. We’re committed to creating an inclusive work environment that reflects the diversity of our player community and is inclusive and respectful of the individuality of our team.
We encourage applications from Indigenous people, racialized people, neurodivergent people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
