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Fnatic

Growth Marketing Manager

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Fnatic
πŸ‡¬πŸ‡§ London

As Growth Marketing Manager at Fnatic, you’ll be ultimately responsible for digital marketing funnels and a key contributor to the scaling of our commercial partnerships and consumer product business. With a social following of millions, as well as a strong customer base from our ecommerce activities, you'll have a significant base to target growth activities.

We are looking for someone to balance applying proven techniques with a passion for experimentation across strategic marketing channels. You’ll have a data-centric approach to all that you do, and be obsessive about continually optimising; with the support of our talented creative team to devise new assets, and accelerate campaigns.

Your mission is to:

  • Develop and execute our digital marketing strategy
  • Implement and manage growth activity across owned, paid and organic campaigns
  • Re-establish our CRM programme and implement a personalised approach based on insights and user segmentation
  • Grow the performance marketing budget allocation by establishing a track record of wins and resourcefully maximising the impact of spend
  • Work closely with the Data Analyst to generate regular reports on ROI, campaign performance, purchasing patterns and website traffic, and suggest further optimisation plans
  • Collaborate with our Creative team for generation of digital marketing assets
  • Research and test new channels, and utilise conversion funnels and optimisation strategies
  • Assist in the activation and delivery of programmatic RTB display and video campaigns across multiple platforms (desktop, mobile)

We're looking for:

  • Proven growth/performance marketing experience in an ecommerce environment
  • Deep understanding of paid social and track record of wins
  • A hacker mentality and someone who loves being able to turn a little into a lot
  • Strong analysis skills, able to draw insights from large data sets
  • Expert knowledge of Google Analytics, Hotjar, Kissmetrics and Tableau
  • Broad understanding of marketing tools, channels and innovations
  • An entrepreneurial spirit and comfort in fast-paced, rapidly evolving environments
  • A team player who works well in cross-functional teams
  • Excellent written and verbal communication in English, additional languages desirable

What we have to offer:

  • The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
  • Award winning office in the heart of Shoreditch in London
  • Private medical insurance (Vitality)
  • Eyecare vouchers
  • Cycle to work scheme
  • Self-development book requests for the Fnatic Library
  • Fnatic shop staff discount
  • Fruit, drinks and snacks available daily in the office
  • Regular lunch clubs, Friday drinks and other social activities