As Growth Marketing Manager at Fnatic, you’ll be ultimately responsible for digital marketing funnels and a key contributor to the scaling of our commercial partnerships and consumer product business. With a social following of millions, as well as a strong customer base from our ecommerce activities, you'll have a significant base to target growth activities.
We are looking for someone to balance applying proven techniques with a passion for experimentation across strategic marketing channels. You’ll have a data-centric approach to all that you do, and be obsessive about continually optimising; with the support of our talented creative team to devise new assets, and accelerate campaigns.
Your mission is to:
- Develop and execute our digital marketing strategy
- Implement and manage growth activity across owned, paid and organic campaigns
- Re-establish our CRM programme and implement a personalised approach based on insights and user segmentation
- Grow the performance marketing budget allocation by establishing a track record of wins and resourcefully maximising the impact of spend
- Work closely with the Data Analyst to generate regular reports on ROI, campaign performance, purchasing patterns and website traffic, and suggest further optimisation plans
- Collaborate with our Creative team for generation of digital marketing assets
- Research and test new channels, and utilise conversion funnels and optimisation strategies
- Assist in the activation and delivery of programmatic RTB display and video campaigns across multiple platforms (desktop, mobile)
We're looking for:
- Proven growth/performance marketing experience in an ecommerce environment
- Deep understanding of paid social and track record of wins
- A hacker mentality and someone who loves being able to turn a little into a lot
- Strong analysis skills, able to draw insights from large data sets
- Expert knowledge of Google Analytics, Hotjar, Kissmetrics and Tableau
- Broad understanding of marketing tools, channels and innovations
- An entrepreneurial spirit and comfort in fast-paced, rapidly evolving environments
- A team player who works well in cross-functional teams
- Excellent written and verbal communication in English, additional languages desirable
What we have to offer:
- The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
- Award winning office in the heart of Shoreditch in London
- Private medical insurance (Vitality)
- Eyecare vouchers
- Cycle to work scheme
- Self-development book requests for the Fnatic Library
- Fnatic shop staff discount
- Fruit, drinks and snacks available daily in the office
- Regular lunch clubs, Friday drinks and other social activities