We are on a mission to redefine fitness and prove that exercise can be fun - and for everyone. We believe in a future where exercise everywhere - whether that is the gym, the park or at home - is enhanced through engaging technology that extends your reality.
To achieve that vision we are first building the world’s first virtual gym. We started life in a garden shed in Woking. Today, we’re known as the team behind the award-winning BoxVR , one of the top-selling games on the Oculus and Steam stores. We have big plans for the future, and our growing team of developers, marketers and fitness gurus are working to create some truly iconic games to show that staying fit and having fun are not mutually exclusive.
As the Senior Product Manager you will be responsible for helping drive growth for FitXR's core product. This position is specifically responsible for supporting Live Services management for the product, with a focus on player acquisition, engagement, retention and monetization. You will have an eye for the consumer experience and use your extensive knowledge of challenge, feedback and rewards loops to make our games as 'sticky' as possible. You will generate ideas, design and document systems, and analyse data to make sure people get the most from their sessions.
What you'll experience
- Host daily meetings with your team to understand the health of the product and take actions to maintain growth (retention, engagement, monetization and virality)
- Analyse data to determine type of content to be delivered in the next weeks and months
- Provide insights and input to the product roadmap development team to optimise the feature roadmap to align with product KPIS.
- Manage contests and other events. After an event is over you are expecting to analyse and report on the performance of each event against KPIS which include cost benefit analysis
- Manage the in-app store SKUS and run promotions and campaigns to upsell in-app products
- Oversee the email marketing campaigns required to engage and retain players
What we'd like to see
- Demonstrable experience in digital product management in a live services environment is a must, ideally within a Free To Play context too.
- Experience in strategic campaign planning and execution, specifically post launch/live services experience in gaming preferred (console, PC, or mobile)
- Relevant understanding of complex ecosystems in the video game industry