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FirstBlood Technologies Inc.

Paid Media Specialist

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FirstBlood Technologies Inc.
๐ŸŒŽ Remote (North America)

FirstBloodยฎ is the world's first Blockchain-based Esports competition platform with the mission to bring competitive gaming to every gamer in the world. We are a group of 40+ gamers, engineers, and visionaries looking to change the world of Esports.

Job Description

FirstBlood is looking for an experienced Paid Media Specialist in North America. Our ideal candidate should have 3-5 years of paid media experience at an agency or brand.

Responsibilities but are not limited to:

  • Work cross-functionally across global campaigns and internal marketing teams to align campaign goals, budgets, objectives, personas, and create digital plans that meet the needs of the business
  • Develop multi-touch media strategies in alignment with demand generation and ABM initiatives to engage prospects and progress them through the funnel
  • Own ad development process including ad copy, content, design, landing page creation, and localization in partnership with cross-functional teams
  • Drive the day to day project management, operations, and execution between external agencies and internal teams
  • Test and optimize creative, ad placements, landing page experience, conversion forms, etc.
  • Analyze performance and pull together reports connecting media results to campaign goals making recommendations for future spending, targeting, creative and beyond
  • Maintain up-to-date knowledge of best practices and strategies for all digital acquisition channels
  • Willingness to assist with other areas of marketing, including in owned and earned outlets

Must-Have(s):

  • Minimum 3-5 years of experience with Paid Media, primarily Paid Socials, PPC and SEM
  • Bachelorโ€™s Degree preferably in a business, marketing, or communications field
  • Deep knowledge of performance marketing channels (SEM, Programmatic Display, Retargeting Native, Paid Social, etc.)
  • Strong sense of ownership and ability to manage multiple projects while focused on key priorities.
  • A clear understanding of how to connect business goals and brand objectives to media outputs
  • Willingness to work with global teams across multiple geographies and time zones
  • Strong analytical and problem-solving abilities
  • Someone with a demonstrable track record of past success

The Perks:

  • A chance to work with a great up and coming company in the esports and blockchain space
  • Work as part of a talented, successful team

We are looking forward to hearing from you!