About Us
FirstBlood offers a variety of innovative online products that empower members of the gaming and esports community.
Our newest product is a gamified mobile app that rewards casual gamers for playing popular online games, giving them a continuous sense of achievement.
Role
We are looking for an experienced Marketing Manager to own end-to-end marketing strategy for one of our mobile app products as we add support for additional games and expand our global user base.
This individual will work cross-functionally to translate product capabilities into marketing initiatives, lead go-to-market strategy, and create and execute campaigns to drive user growth.
Responsibilities
- Collaborate with product team to develop go-to-market strategy and overall marketing strategy
- Define, budget, execute, and optimize paid media campaigns for user acquisition across channels
- Manage website and social media platforms (including Facebook, Instagram, and Twitter)
- Develop audience-specific messaging across all channels and drive content (website, blog, email, social, etc.)
- Work with design team to create marketing assets for all channels
Requirements
- 3+ years of marketing experience required; gaming/esports industry strong preferred
- 1+ years of product marketing experience preferred
- Experience writing social media content and managing paid media campaigns required
- Experience developing go-to-market strategies, launching products, and driving adoption preferred
- Fluency in English required
Bonus
- Gaming/esports industry experience
- Startup experience
- Knowledge of Webflow CMS, SEO, and ASO
The Candidate
- Motivated self-starter who is able to work in a fast-paced, entrepreneurial environment and make things happen
- Highly analytical and data-driven
- Excellent written, presentation, and verbal communication skills
- Enjoys mentoring and sharing knowledge with others
Benefits
Flexible work schedule, monthly wellness allowance, book credits, bonus opportunities, paid national holidays, paid vacation time (PTO)
IMPORTANT
Please apply through the link below only.
