FaZe Clan, the largest, most followed eSports and entertainment organization, is searching for a dynamic and experienced Director of Audeince Development who is proactive and organized to join our fast-growing company.
Summary
The Director of Audience Development is responsible for expanding both FaZe Clan and its roster of content creator’s reach and engagement across digital media platforms. Primary responsibilities include aiding in developing strategies that drive and retain traffic to our content and pages. The ideal candidate excels at critical thinking, is an incredible storyteller and analytics-savvy individual. This person should have the ability to balance multiple priorities while having a proactive mindset towards accelerating FaZe Clan’s audience growth. This position has tremendous opportunity considering the huge FaZe Clan audience draws on a daily basis, the rapid growth of the company, and strong brand recognition among youth culture.
Primary Responsibilities
- Responsible for growth targets in reach, retention, and revenue across FaZe Clan and talent properties
- Develop strategies and tactics for expanding FaZe Clan's audience across multiple platforms, including YouTube, Instagram, Facebook and linear (e.g. Pluto TV)
- Lead cross-departmental team in identifying, executing, analyzing, and presenting results of monthly content optimization tests
- Drive executive buy-in and company-wide execution against growth recommendations by blending internal data, market research, and strong communication skills into monthly presentations
- Manage reporting of platform analytics to the executive team for purposes of KPI tracking and making informed content and sales decisions
- Host weekly meetings with production and talent to review content performance, drive execution against identified growth opportunities
Requirements
We are looking for a confident, resourceful, creative, results-driven individual capable of functioning individually, as well as cooperatively with the team. At least 5 years experience preferred. This position requires exceptional analytical, organizational, critical thinking, communication, and interpersonal skills. Other requirements include:
- A verifiable history in driving organic+paid audience growth on media platforms
- A deep understanding off all social and digital platforms including YouTube, Twitch, Instagram, etc.
- A demonstrable proficiency in storytelling with data
- Experience with project management and A/B testing
- Exceptional horizontal-leadership skills
- Strong analytical skills and proficiency with YouTube+Facebook analytics
- Proficient with G-Suite and Microsoft Office (especially Powerpoint and Excel)
- Experience with Tubular Labs and Google Data Studio is highly preferred
- Certified in YouTube Audience Growth