Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10k through Kickstarter, Exploding Kittens’ first campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over nine million copies.

Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matt Inman, Exploding Kittens and its family of games recreates game night for a humorous and fun person-to-person experience. Today, there are five games available for purchase: Exploding Kittens, Bears vs Babies, You’ve Got Crabs, Throw Throw Burrito, and On a Scale of One to T-Rex, as well as an Exploding Kittens mobile app that is one of the top 30 premium games on both iOS and Android.

Exploding Kittens is seeking to hire a Marketing Director to join our growing and fast-paced team. You will work with our executive team to develop and deliver a fully integrated marketing strategy for the business. Your duties will include managing marketing operations, building the marketing team for the company, assessing and improving existing initiatives, and devising new strategies to increase revenue. You will oversee all aspects of marketing including content creation, retargeting, media planning, agency relationships, live events, marketing partnerships, and PR, while implementing goals and measuring analytics.

Job Responsibilities

Execute 2020 marketing plan based upon annual goals to help Exploding Kittens achieve forecasted revenue growth for 2020
Going forward, develop the marketing strategy for new and existing products
Oversee implementation of the marketing strategy, including campaigns, events, digital marketing, and PR
Creating a tracking system that provides regular reporting to the management team on marketing ROI and performance
Work closely with the company’s sales and product teams to enable them to meet their commercial objectives by providing them with the appropriate tools, materials, and presentations
Build and oversee a network of reliable external agencies and marketing professionals and grow and develop the company’s in-house marketing team
Manage the company’s social media presence and direct programs to improve social media reputation and recognition
Develop and maintain relationships with new marketing partners both nationally and internationally that will use the Exploding Kittens IP in creative ways that are strategically on brand and will drive awareness and sales
Expand the Exploding Kittens licensing program to fuel brand awareness and revenue
Manage the marketing budget and make recommendations to the management team
Conduct market research and stay abreast of competitor positioning
Contribute to new business development initiatives

Job Requirements

Bachelor’s degree in business, marketing, communications, or related field; a Master's degree in marketing or related field or an MBA is highly desirable
Ten years’ experience in a related field, and a proven and demonstrable track record of success in senior marketing roles
Creative and entrepreneurial mindset with the ability to spot original branding opportunities
Exceptional knowledge of marketing techniques and platforms
Specific and substantial experience in developing and managing digital marketing campaigns (Amazon, Google, Facebook, etc.) including A/B testing and optimization
Demonstrated experience in building and managing a marketing team
In-depth understanding of all aspects of marketing, including brand awareness, digital (paid and organic), influencer, and live events
Competency in software such as Google Drive and Excel, and ability to learn new platforms quickly
Exceptional analytical and organizational skills, numerical abilities, and a problem-solving attitude
High level of emotional intelligence and literacy
Excellent verbal, written, and presentation skills
High service orientation, hands-on mentality, and attention to detail
Experience and comfort working in a fast-paced, entrepreneurial environment
Frequent domestic and international travel