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Social Media Specialist

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πŸ‡¬πŸ‡§ London


Based in the heart of London and founded in 2016, EXCEL ESPORTS is a British gaming culture brand with competitive rosters across the world’s biggest titles. As a purpose driven brand EXCEL always strives to be better and uses its platform to make a positive impact on the gaming and esports community. With ambitious goals and a recently unveiled bold and unique visual identity, EXCEL is in an exciting expansion phase as it looks to build into a globally recognised brand.

We are looking for a Social Media Specialist who has a keen understanding of the esports and gaming industry and can help grow and engage with our community through creative and unique content. The Social Media Specialist will also support in building out the EXCEL content strategy and support with partnership execution.

Main Duties and Responsibilities

  • Creating, curating and creating social media content across all EXCEL social and community channels including Twitter, Instagram, TikTok, YouTube, Facebook.
  • Support in the curation and growth of our talent roster.
  • Support in planning and executing marketing and partners campaigns.
  • Support in the overall content planning and content strategy across all media and channels.
  • Enabling an environment for reactive, creative conversation on social media channels that position EXCEL as a power-brand.
  • Using all social media and other community channels to communicate a unified brand narrative and drive brand engagement and awareness..
  • Staying abreast of trends in both the worlds of social media, gaming and the esports.
  • Propose and execute initiatives to increase EXCEL’s social media content reach and engagement numbers;
  • Report on social media key performance indicators as required; Perform competitor and audience research for EXCEL;
  • Managing internal and external stakeholders efficiently to ensure all parties are aligned.

Qualifications, Skills and Experience

  • Experience as a social media specialist / manager in a gaming, consumer or digital brand environment.
  • Strong understanding and working experience of all social media platforms and channels.
  • Strong knowledge and interest in the esports and gaming industry.
  • A healthy affinity and working experience in data analytics, interpreting numbers and deriving insights and actions.
  • A high level of creativity and out of the box thinking attitude..
  • A healthy affinity and working experience in data analytics, interpreting numbers and deriving insights and actions.
  • Basic graphic and editing design skills

Please note the role will be based in EXCEL’s HQ in London subject to current government restrictions but remote and flexible working is also supported.


  • Competitive package
  • Gym membership
  • Discounted merchandise
  • Company pension scheme and contribution
  • New, great office in central London