Evil Geniuses, one of the oldest and most recognizable brands in professional gaming, was founded 20 years ago on the belief that passion, commitment and innovation could transform a beloved interest into a global phenomenon. Today, we look for people who share that same drive and dedication to help us continue to build on the rich organization that is Evil Geniuses.

Evil Geniuses is a premier professional gaming team with a worldwide following. Founded in 1999 from humble beginnings, the team has grown to a place of massive influence as one of gaming’s best known brands. Long known by a hallmark of elite players with unbreaking determination, we are unapologetic in victory and the world’s best video game team.

We are looking for an experienced, hands-on marketer who can build and lead a small group of full-timers and freelancers who span a range of marketing disciplines. In this role you’ll work across all our different businesses and have genuine opportunities to impact the firm and shape the future of our Marketing efforts while reinforcing a growing, thriving culture. You will also partner with senior leadership to understand and express their vision, and increase brand engagement and awareness for EG.

Responsibilities:

Act as player-coach to lead and grow the Marketing function at EG to consist of content, PR, digital, creative, and analytics.
Develop and execute a marketing strategy to drive brand development and awareness for EG
Provide support to early stage portfolio companies, including launch strategies, product packaging, budget creation and metrics
Selectively hire marketing professionals to build in-house marketing function while augmenting with network of freelance specialists
Retain and manage marketing vendors and agencies to defined and successful outcomes, including aggressive focus on timeline and budget management
Contribute to, and execute on, EG multi-channel marketing programs across: content development, public relations, digital and email marketing, events, and social media
Help manage all digital, print and marketing communication assets for the firm, including the website, social media, intranet, and collateral
Build-out infrastructure and martech stack as needed to help company achieve goals and drive efficiencies across portfolio companies
Partner with PEAK6 HR and senior management to define culture and encourage employee engagement with tailored communications and events
Track benchmarks for marketing attribution and success including relevant dashboards and key performance metrics
Collaborate with marketing peers at other PEAK6 Investments firms to share resources, identify best practices and find efficiencies

Requirements:

10+ years of relevant marketing experience
Bachelor’s degree in business, marketing, communications or related field
Strategic thinker with demonstrated tactical abilities who thrives in a fast-paced environment
Ambitious and proactive, gets things done rather than relying solely on others to get things done
A passion for helping startups tell their story
Excellent interpersonal skills and the ability to collaborate with a multidisciplinary team
Ability to work under pressure and proactively manage workload
Proven experience developing and executing integrated marketing campaigns and programs
Hands-on self-starter who can lead and execute multiple marketing initiatives independently
Comfortable functioning in both leadership and contributor capacities to ensure maximum effectiveness and momentum
Proven team and project management skills enabling you to balance multiple deadlines to deliver campaign objectives
Strong understanding of content and PR
Demonstrated ability to produce high-quality written content across a variety of formats (print, web media, presentations)
Event strategy and execution experience
Experience in the professional gaming is a plus