LOCATION: Remote (Europe)

The world of esports is growing and so are we!

Are you ready for a Game-Changing Career Experience?

As Merchandise Manager – Events @ESL, you will manage and expand the events arm of our global merchandise & brand licensing business, which includes a rich esports portfolio across premium apparel, accessories, hardware & collectibles. The role will require travel all over the world to manage Esports events across the ESL and Dreamhack brands. It’s remote, but we have offices in multiple countries in Europe, US and the APJ region and we support hybrid working.

At ESL Gaming, we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves on having enabled and empowered the global esports industry for more than two decades, aligned with our core mission Creating a World Where Everybody can be Somebody”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why ESL is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.

Who should apply?

First and foremost, we celebrate diversity and are committed to creating an inclusive equal opportunity environment for all candidates who should be encouraged and empowered to apply for this position. We have a set of values that we live by and hope you share:

  • Passion: most desirable attribute: you are a passionate gamer or love the gaming and esports environment. To be given the opportunity to work with ESL and our flagship products DreamHack Festivals, ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, and many more, is something you want to be associated with as an employer of choice.

  • Impact: As a person, you are one of the ‘go to’ guys who enjoy coming up with new ideas and putting it to action. Being strategic and hands-on at the same time comes naturally to you as you thrive in chaos creating calm to others in the storm.

  • Curiosity: You see the big picture and come up with general solutions if you see the need for them.

  • Agility: is one of your core strengths, you enjoy cross collaboration with people across the company, stakeholders, publishers, communicating, explaining, implementing, and improving your ideas towards the gaming community

  • Team Geist: you like to work in a team and help everybody to achieve their goals.

Are you ready for the adventure?

As Merchandise Manager – Events @ESL You will be responsible for the end-to-end planning, execution, management & analysis across more than 13 esports events per annum and work with diverse teams around the globe. The role will expand into Retail as you grow and expand the business. Your objective will be to provide a best-in-class fan experience, as well as drive commercial growth, working closely with the department head, internal stakeholders, and external agencies and suppliers. You will have full ownership and lead on event planning, including sales forecasting; designing and producing event specific products; procuring products from major esports teams; designing and building the Shop booth; managing the product portfolio, pricing and display; sourcing and managing staff and POS; teardown, logistics & post-event analysis.

The Merchandise Manager - Events @ESL reports to our Director of Merchandise & Brand Licensing.

We empower remote work!

You’ll work with us from wherever you live, but you’ll never work alone. One of the many perks and reasons why ESL is a magical workplace is that we empower remote or hybrid work of choice! We believe that our new ways of working are the new ways of winning. We recognise that our employees’ comfort and productivity are better achieved from the comfort of your remote workspace of choice, be it your home or the road!

This is a remote position with the ideal candidate residing in Europe, preferably in the GMT+1 time zone.

Gamers welcome!

What you’ll do:


  • Plan complementary shop experience at major esports events all over the world - across the ESL and Dreamhack schedule.

  • Collaborate with the ticketing/sales team with forecasting reports and better understand merchandising needs.

  • Work with agencies to design the booth/tent (internal/external graphics/setup ideas).

  • Liaise with brand and design teams to create new ranges of event-specific premium clothing and accessories, fashion apparel, accessories, and gaming peripherals.

  • Work closely with major esports teams and games publishers to source products for major events. This would include bi-weekly calls with the DreamHack teams.

  • Liaise with internal stakeholders such as product, event & marketing teams to increase visibility for merchandise across ESL’s channels.

Execute/Own the management & analysis:

  • Collaborate with the Marketing team to design, plan and launch superb marketing campaigns and analyze performance to drive ongoing optimization.

  • Manage and optimize back-end operations, including inventory management, pricing, new products, supplier relations, and product design coordination.

  • Manage the staff as well as train the vendors on the products to be presented in the event.

  • Set up and tear down the booth/tent (product display).

  • Ongoing review and management of events performance and budgets, to ensure yearly targets are met. Logistics and continuous performance optimization across events to drive sales.

  • Launch new Retail experiences that drive year-round growth

What you need:

  • 2+ years of relevant experience in a similar role or relevant transferable skills

  • Experience working with diverse teams & Events (Global travel availability)

  • Growth mindset with strong commercial acumen

  • Creative and curious, not afraid to try new things and take on new challenges

  • Good understanding of marketing best practices and trends

  • Experience developing designs and strategies in luxury brands, fashion, or sports apparel

  • Experience managing teams

  • Experience in operating & growing pop-up stores in or around events

  • Retail experience with an appreciation for premium face-to-face experiences

  • Work or personal experience in gaming or esports

  • Strong leadership, people, and stakeholder management skills

  • Demonstrated ability to communicate in the English language, both spoken and written

Please apply by adding the requested documents CV or your cover letter in English language and preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role, we will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for.

You can expect to be invited for an interview if successful and email notification feedback if you didn’t qualify at this point of time!

About us:

ESL Gaming is the world's leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the DreamHack Festivals, ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, and many more, ranging from grassroots to global elite competitions. ESL Gaming is part of ESL Faceit Group.

ESL Gaming is an equal opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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