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ESL

Marketing Manager

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ESL
πŸ‡ΊπŸ‡Έ Burbank, CA

At ESL, the world’s largest esports company, we create unforgettable gaming experiences. We’re looking for a seasoned Marketing and Social Media professional with a passion for building community and a commitment to shaping the future of esports and gaming in North America.

Responsibilities:

  • Ideate and activate cohesive Marketing strategies based on business objectives and priorities across the ESL portfolio of products
  • Develop multi-channel Marketing and promotional campaigns and manage day-to-day initiatives and budgets
  • Ensure on-brand creation and fulfillment of assets across a variety of Marketing channels
  • Drive paid digital and Social Media Marketing strategies
  • Work cross-functionally with global teams across multiple disciplines including Production, Operations, PR, Sales and others to articulate product and brand vision to local constituents
  • Oversee local, grassroots Marketing teams/brand ambassadors in-market and ensure effective communication and resource efficiency
  • Develop and cultivate key strategic relationships with stakeholders including venues, partners, agencies and other third-party service providers
  • Leverage consumer and market insights to assess campaign effectiveness, setting KPI’s to measure overall success
  • Collaborate with external event stakeholders to execute relevant and impactful co-promotional opportunities
  • Stay up-to-date and ahead of trends across the esports/gaming and live events space

Qualifications:

  • Bachelor’s Degree in Marketing, Advertising, Business or related field
  • Masters a plus
  • 5+ years of progressive Marketing experience
  • Excellent verbal and written communication skills
  • Working knowledge of sports, esports and entertainment industry
  • Strong background in digital and social campaign activation both organic and paid
  • Proficiency and deep understanding of analytics platforms/tools including SEM/SEO, Google Analytics, Twitter/Facebook Analytics, etc…
  • Experience working in dynamic and complex organizations
  • Cursory knowledge of ticketing vendors and software