LOCATION: Remote (Europe)
The world of esports is growing and so are we!
We are looking to expand and hire a Fan Value Marketing Manager to join us in shaping the journey of esports. We are interested in people who share our passion for gaming. People who bring their unique capability, flair, and desire to the table while being a true team player. We believe that your attributes can make a difference in shaping the future of esports. That you can help make it happen while also going on a journey to learn and develop.
At ESL Gaming, we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in having enabled and empowered the global esports industry for more than two decades, aligned with our core mission “Creating a World Where Everybody Can Be Somebody”. Our passion, craft and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems through our millions of players, fans, heroes, as well as through our people, and culture. This is one of many reasons why ESL is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.
Who should apply?
First and foremost, we celebrate diversity and are committed to creating an inclusive equal opportunity environment for all candidates who should be encouraged and empowered to apply for this position. We have a set of values that we live by and hope you share:
Passion: The most desirable attribute: you are a passionate gamer or love the gaming and esports environment. To be given the opportunity to work with ESL and our flagship products DreamHack Festivals, ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, and many more, is something you strive for making us your employer of choice.
Impact: As a person, you are one of the ‘go to’ people who enjoy coming up with new ideas and putting them into action. Being strategic and hands-on at the same time comes naturally to you as you thrive in chaos, becoming a pillar of calm to others in the storm.
Curiosity: You never stop questioning whether there might be a better way to do things. You are a good listener and naturally interested in change, learning and development.
Agility: As one of your core strengths you enjoy collaboration with people across the company, stakeholders, publishers in an ever-changing environment. You enjoy communicating, explaining, implementing, and improving your ideas towards the gaming community.
Team Geist: You like to work in a team and help everybody to achieve their goals.
Are you ready for a Game-Changing Career Experience?
At ESL, you will be surrounded by some of the brightest minds in gaming. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be met with complex and challenging tasks that we tackle together. Quick decision making allows us to create competitive ecosystems which shape and define the nature of the esports market. We value passion and teamwork above anything else, creating a friendly and fast paced work environment.
Come work for the worlds’ largest esports company.
As Fan Value/Performance Marketing Manager you are responsible for implementing and developing internal customer value management CRM and automatic communication activities (Email campaigns) for the entire suite of ESL’s end user experience. Your goal is to maximize fan’s spend and usage levels on ESL’s mobile apps, ecommerce channels, tickets, subscriptions, microtransactions, websites and live broadcasts through a variety of means. You will build the journey (develop/create strategies) and improve all phases of a fan’s life cycle, increasing user satisfaction and monetization with specific focuses on acquisition, cross-selling, and retention, and help prioritize initiatives by determining business value. You will be in charge of Performance Marketing/User Analysis and interact closely with Marketing, Tech, Analytics and Product teams to develop, implement, and measure solutions. Your creativity and outside-the-box thinking inspires colleagues.
You’ll work with us from wherever you live, but you’ll never work alone. One of many perks and reasons why ESL is a magical workplace is that we empower remote or hybrid work of choice! We believe that our new ways of working are the new ways of winning. We recognize that our employees’ comfort and productivity are better achieved from the comfort of your remote workspace of choice, be it your home or the road!
This is a remote position with the ideal candidate residing in Europe, preferably in the GMT+1 time zone.
What you’ll do:
Lead value/performance for inbound Marketing
Build the journey and Identify pain points and moments of delight within the same using data including surveys, NPS and research - and creation of plans to address/amplify
Develop and regularly review/optimize retention and deliverability upselling KPIs
Assess risks & opportunities in product development as well as run engagement analysis
Identify and work with customer segments and individual value propositions, sharing learnings with Product and Marketing teams
Be curious about consumer interactions and think about how we can make them better and more sticky
Work at the intersection of tech, data, business, and marketing, and be comfortable with terminology from all these fields (focus on Performance)
Develop and test hypotheses on how to improve fan monetization/upscale KPI’s
Manage Marketing projects and work cross-functionally with Tech, Product, Analytics, stakeholders and Marketing teams
What you need:
3+ years of work experience in email/performance marketing as well as marketing automation
Experience in Customer Value Management or related Digital Marketing topics
Project Management Experience
Good understanding of B2C business practices (retention marketing/deliverability…etc)
Good understanding of engagement analysis
Good understanding/knowledge of Esports industry and products (CS:GO in particular is a Big Plus)
Working with and reading data comes to you naturally
Solid understanding of how user interaction and marketing works in relation to product engagement.
Very good command of spoken and written English (mandatory)
Do you feel ready for the challenge of working at ESL? Join us for a game-changing career where we will be shaping the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.
Please apply by adding the requested documents CV or your cover letter in English language and preferably in PDF format.
Our Recruitment Process – What to expect?
Our recruitment team is committed to carefully reviewing and evaluating your application for this role, we will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for.
You can expect to be invited for an interview if successful and email notification feedback if you didn’t qualify at this point of time!
ESL Gaming is the world's leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, DreamHack Festivals, and many more, ranging from grassroots to global elite competitions. ESL Gaming is part of ESL Faceit Group. More information is available at about.eslgaming.com.
ESL Gaming is an equal opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.