For you, esports is not a short-lived trend, but a huge playing field with even greater potential for brands? You regularly show your clients Louis Vuitton's League of Legends Collection, Travis Scott's or Wendy´s appearance in Fortnite or Netflix Show activations as best practice for game-winning PR buzz?
You think about esports as a way to plug the world’s biggest non-endemic brands into the amazing world of Gaming and spark a new cultural and business revolution on a global level?
Well then WP, because you are exactly the type of thinker that we need.
We are looking for a senior brand strategist or strategy director from an agency (or comparable) background, who has a proven track record of working with the biggest brands in the world, ideally across different markets, with a strong passion and knowledge of the E&G industry.
Future Tasks
- Develop brand driven, top notch, high-level and long-term esports strategies that add value to global tier one brands, media and publisher partners
- Initiate and ideate award winning creative ideas and concepts
- Be thought leader for best-in-class integrated marketing campaigns / branded content strategies and campaigns
- Drive innovation by creating transformative growth strategies and ideas both for brands and for esports
- Work collaboratively with a cross-functional, international team of esports experts, from product managers, marketing, business development and account management teams as well as with our global sales teams in order to create the best solution
- Inspire and challenge our creative teams and our business partners with uncovered information and distilling insights
- Lead platform and proposal development for the Global Brand Partnerships Group supporting new business, upsells and renewal
Job requirements
Profile
- Level: At least Senior
- At least 5 years of relevant work experience (w/o internships) in developing brand- and communication strategies for international brands at a brand consulting firm or a top agency
- Data and insight driven. Savy in sourcing, analyzing & evaluating consumer, consumption and cultural/social trends as well as conducting and evaluating quantitative and qualitative research with the goal of deriving relevant brand and target group insights
- Proficient in developing excellent creative ideas from insights and accompany the creative ideation process
- Confident and to the point in creating pitch-winning storylines and presentations
- Impetus for topics related to brand, trends and benchmark cases
- Knowledge of Esports & Gaming landscape and trends
- Positive, collaborative and problem-solving approach
- Experience in branded content activation in (e)sports/entertainment is a plus
- Proficient in English
Skills
- Proficient in Brand Strategy PLUS Comms / Social Media Strategy
- Deep Understanding of cultural and behavioral trends & topics
- Interest in tech innovations and their practical implications
- Ability to analyze and interpret data sets quickly
- Ability to consult on the topic of brand / comms strategy
- Ability to think across platforms, online, offline, social, tech, innovations, etc.
- Ability to receive constructive feedback and have a healthy discussion
- Ability to moderate workshops and discussion groups, draft conclusions from them
- Strong presentation skills
About Us
ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, DreamHack Masters, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at about.eslgaming.com .
We are an incredibly fast-paced digital company, driven by the passion for creating this new chapter of the sports-entertainment history. We value independent minds, initiative, and a start-up mindset. We give quickly responsibilities and opportunities, with us you really can be somebody and have a positive impact.
Application information
You feel ready for the challenge to work at ESL? Please fill in our application form including your earliest starting date and your desired salary. Please add the requested documents in PDF format.
Any certificates you want to send us additionally can be attached to either your CV or your cover letter.
