This job listing expired on Sep 24, 2020
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Writer, Marcom Strategy

EA is looking for a Writer to support our Madden NFL portfolio. You will craft content, messaging, and drive web copy focused on competitive gaming entertainment/Madden Championship Series, while also working on Madden HD brand and voice guides, to creative short-form, to detailed long-form (and everything in-between). You will work closely alongside the Madden CGE team, Creative Directors, designers, strategists, web and social content teams, and others from cross-functional teams.

The Team

EA’s Marcom Strategy is the team responsible for defining the strategies and messaging that underpin our marketing campaigns. This global group of strategists, creative directors, and writers define the steel threads that guide the campaign from inception to execution, including the strategic narrative, brand identity, creative platform, and creative direction. We are equally analytical and creative, and relentlessly chase the next insight that will help us innovate.

Key Responsibilities

  • Craft copy for Madden CGE web and a wide variety of HD channels including First Party and blog requests, email marketing, social media, and YouTube metadata using the appropriate voice for a particular game and customer
  • Develop and craft voice, tone, messaging, and style guides
  • Work closely with CGE Ops on messaging, web publishing teams, and other writers on style and writing development
  • Proofread all copy before submitting to manager, other departments, and before public release
  • Copyedit and proofread all materials submitted by outside partners as needed
  • Copyedit marketing plans, proposals, and other materials as needed
  • Utilize available data to learn and iterate

Requirements

  • 3+ years experience in crafting copy, editing, and proofreading
  • Demonstrated video game understanding and a keen interest in the world of video games
  • Passion about your craft and eagerness to make an impact utilizing copy
  • The ability to self-manage while receiving feedback from multiple departments
  • A good understanding of integrated marketing campaigns
  • Solid communication skills – must be able to communicate ideas solo and within a team setting
  • Must be comfortable making changes to work based on manager and client feedback
  • Skilled in Microsoft Office (Word, PowerPoint, etc.)
  • The ability to deliver high-level copy of varying lengths in a rapid manner
  • Familiarity with consumer testing and incorporating analytics into work is a big plus
  • The ability to work hard and have fun all at once

EA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.