Requisition Number: 164725

Technical Marketing Operations Intern

Job Description

The Personalization Architecture team is seeking a technical marketing operations intern. As a member of the Architecture pillar you’ll help handle incoming content requests for our transactional emails and make sure that they are properly completed, assist with technical updates to the templates and trigger configurations on an as needed basis, and help the team find new ways to improve and automate the existing processes. The individual in this role will work with various teams across EA marketing, technology, and studio organizations providing the intern with exposure to many different groups. They will also gain valuable exposure to the enterprise email marketing platform and other technologies the Architecture team utilizes.

About the Team

The Personalization team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey through the DOM (Dynamic Omnichannel Messaging) initiative, a centralized, always-on, automated messaging program that drives acquisition, engagement, and retention across EA’s digital channels. The Architecture pillar’s focus is developing the enterprise-wide solutions that use automation and data to power those new ways of enhancing the player experience within and outside of our games behind the DOM initiative.

Desired Skills and Experience

Responsibilities

• Work closely with other teams to align on execution of requests.
• Manage the asset and copy delivery with the localization team.
• Assist with updates to template and trigger configurations within our email service provider.
• Helping to build the internal git repositories for the transactional emails.
• This is a great opportunity to learn about the game industry and experience working for an internal marketing organization.

What you will learn

• Gain insight into how an automated, dynamic, at scale email program is run and operates.
• Hands on experience with our email service provider.
• Experience coding in HTML, CSS, SQL, and proprietary scripting languages.
• Experience working with an enterprise level git repository.
• An understanding of how marketing operations and architecture influence and affect each other.

Required Skills

• Must be currently enrolled in a university and graduate after summer 2021.
• Creativity and a desire to work with complex, dynamic, automated processes.
• Comfortable working with Excel, Word, and other Microsoft Office or related products.
• Familiarity with HTML and CSS.
• Ability to learn quickly and work efficiently in a fast-paced environment.
• Ideally suited for students majoring in Business, Communications, Journalism, technology, or a related field.
• Work from home environment for the internship.

About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.