EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL football, PGA TOUR, NHL® hockey, NBA LIVE basketball, and EA SPORTS UFC.
At the heart of EA SPORTS is the PGA TOUR franchise.
Brand is the one team at EA who oversees "the entire field" from long-term strategy, product creation to go to market activity. Our measure of success is to build a history of positive brand equity with our players which keeps them excited to play the current game and the games to come.
Responsibilities:
- You are a brand strategist and storyteller with experience building consumer brands, products and services that achieve our goals
- You will represent the emergent voice of the player and lead foundational brand strategy and insight work to guide product development, commercial strategy, go to market plans and ongoing growth projects with multiple teams for the PGA TOUR brand
- Lead the brand strategy, identity and market opportunity assessments
- Partner with studio team to determine positioning, consumer target and product features to increase brand growth, content development and go-to-market strategies
- Partner with the studio development team to promote ongoing product and service improvements to create positive brand sentiment and business growth
- Distill large volumes of consumer research, intel and market trends into tangible and applicable insights that can be used to improve the player experience and inform strategies for brand performance and activation
- Assume a cross-functional role in promoting agreement to goals and responsibility for results across departments including creative development, integrated communications, media, insights, publishing and finance
- Lead franchise launch and live service efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensure continuity and cohesion across all player touchpoints
Qualifications:
- Experience as part of a team that has launched/brought a new brand to market
- Depth of experience in major areas of marketing including brand strategy and product marketing; digital marketing, commercial activation, live services and communications
- Experience improving market share, sales growth and profitability
- Experience working with analytics departments to establish tests and interpret data to break down complex problems into consumable and applicable next steps
- Excellent ability to provide clear direction/feedback to staff and partners and collaborate with others
- Willingness to travel
We love to celebrate our great perks like comprehensive health and benefit packages, tuition reimbursement, 401k with company match, free video games and more!
About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
