Senior User Acquisition Manager, Paid Social Responsibilities

• Manage, coach, and motivate a team of media buyers to operate as an outstanding media buying operation
• Brainstorm and supply applicable insights on creatives and data for various games that lead to incremental advantages in media buying or product success
• Solve weekly, monthly and quarterly performance goals
• Nurture advertising partner relationships in order to strengthen EA’s standing within the partner’s development road map
• Desire to improve the growth marketing ecosystem with knowledge sharing, hypothesis testing , etc.
• Taking ownership of the entire user experience for top flight mobile games while juggling projects and campaigns across multiple titles/apps and partners

Requirements

• 5+ years of experience in mobile media buying / user acquisition / performance marketing
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV , etc )
• Curiosity and experience looking for , proposing, testing new advertising channels, partners, formats , etc.
• Experience working with team members at any level to reach goals
• BA/BS Degree in marketing/finance or equivalent Quantitative field
• Experience building relationships with third party media partners with an emphasis on Social networks (FB,Twitter, Instagram, Snapchat , TikTok )
• Experience working in a metric-driven role focused on Return on investment
• Passion/knowledge for video games
• Strong knowledge of Excel , SQL and Microsoft office / google applications
• Working knowledge and familiarity with coding languages like Python, HTML is a plus
• Comfortable managing multi million dollar budgets

This job is for you if

• You want to be apart of an elite data-driven mobile marketing unit
• You want to be apart of building cutting-edge technology to help us solve the mobile advertising landscape
• You want to fail fast and learn

You have an investor’s mindset and want to share your knowledge with others