We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.
We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.
Responsibilities:
- Deliver effective marketing campaigns, including performance marketing
- Partner with operators and commercial teams to drive GTM planning and execution
- Deeply understand Global and Regional plans and influence key local partners and operator marketing
- Influence cross-functional, regional and global teams, representing China player needs and motivations
- Leads local marketing reporting & effective in analysing & setting KPI’s
Skill Requirements:
China senior marketing experience - digital-focus, performance marketing
Qualifications:
- 8+ years China senior marketing experience - digital-focus, performance marketing is preferred
- Strong UA / PBM skillset including analysis and feeding into partner plans
- Strong team player
- Experience of managing and influencing large operators and partners
- GTM strategy and planning experience in China
- Experience either working at/with large gaming platforms & operators is preferred
- Experience in working at/with multi-national companies is preferred
- Strong communication skills in English and Chinese
- Strong understanding of China market nuances and local gaming culture
- Mobile/online sports game marketing exposure is preferred
About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
