Key Responsibilities:

• Deliver effective marketing campaigns, including performance marketing
• Partner with operators and commercial teams to drive GTM planning and execution
• Deeply understand Global and Regional plans and influence key local partners and operator marketing
• Influence cross-functional, regional and global teams, representing China player needs and motivations
• Leads local marketing reporting & effective in analysing & setting KPI’s

Skill Requirements:

• 8+ years China senior marketing experience - digital-focus, performance marketing is preferred
• Strong UA / PBM skillset including analysis and feeding into partner plans
• Strong team player
• Experience of managing and influencing large operators and partners
• GTM strategy and planning experience in China
• Experience either working at/with large gaming platforms & operators is preferred
• Experience in working at/with multi-national companies is preferred
• Strong communication skills in English and Chinese
• Strong understanding of China market nuances and local gaming culture
• Mobile/online sports game marketing exposure is preferred