Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EA SPORTS is one of the most iconic brands in entertainment with over 25 years of innovation, passion, and connecting millions of players across the globe to their favorite sports, teams, and players. EA Mobile is dedicated to creating high-quality mobile games connected to some of the world's biggest gaming franchises, including FIFA Mobile and Star Wars: Galaxy of Heroes.

Adrenaline is the newly formed EA Mobile studio responsible for the development and worldwide live operations of FIFA Mobile. The Adrenaline team is founded on passion, innovation, and creativity with a mission to provide immersive sports gaming experiences built for mobile devices and played by millions of gamers around the world. Adrenaline is powered by global talent and looking for passionate and creative new team members to design the future of mobile gaming.

Responsibilities:

Reporting to Producer and Product Management teams, the Sr Community Engagement Strategist is embedded in the game team to improve communications but will also help build & manage a global team of community managers, each focused on their own regional communities.

Develop strategic plans for global community activations for FIFA Mobile & manage execution across multiple global channel touchpoints.
Work to build a bridge between the global player base and the devs on FIFA Mobile, acting as a point of contact for players and facilitating access to devs through programs and content.
Assist in engagement & retention goals through quality, best-in-class execution, and regionalized content to maintain the high standards of the worldwide EA & FIFA brands.
Own the strategy for published content on FIFA Mobile’s website, forum, and applicable social channels including Facebook, Instagram, Twitter, Discord & Reddit. Help drive a roadmap of compelling communications to acquire, engage and excite game fans.
Collaborate with marketing, brand, influencer, and comms teams across EA Mobile and the broader EA org to deliver the best possible experience for our players.
Build and maintain an editorial calendar in partnership with the game, publishing, and marketing teams.
Help to build & drive a global team of community managers who are fully engaged in running a thriving community where players can access useful information, get excited about upcoming content and maintain a dialogue with the dev & CE teams.
Be accountable to represent the team in cross-functional sharing of plans & reaching KPI goals/targets.
Collaborate & lead a team of creatives to edit, capture, or otherwise help them get their messages out to players via dev blogs, short-form video content, or direct engagement with players on social or via live streams.
Coordinate with customer service teams to ensure positive player experiences and work on any communication plans with them when needed.
Provide qualitative and quantitative feedback based on consumer insight through online surveys, social reporting tools, and other best practices.
Become familiar with IP guidelines & work with the licensing team to obtain approvals on all community & marketing content and assets.
Support the product team with Publishing requirements, launch communications planning, organic acquisition initiatives and execute cross-promotions across channels, including liaison with creative services and other publishing partners.
Own the tone & rules for all published content on the game’s website, forum, and applicable social channels such as Facebook or Twitter.
Help create compelling marketing communications to acquire, engage and excite our players.

Qualifications:

Min. 5 years of experience in digital/social media, interactive marketing, community /content management, and/or online gaming; along with experience leading a team of creative individuals.
Experience building communities & developing strategies for a game with a passionate global fanbase.
Deep knowledge of gaming & football/soccer, their community trends, and ideally who have knowledge of and experience with FIFA games.
Focus on teamwork and a willingness to work, learn, and grow together is critical to our success.
Experience managing social channels & reviewing social media analytics and KPIs that the industry uses to measure their performance.
Growing understanding of player motivations to purchase, play and keep playing our games.
Strong interpersonal skills with the ability to express your ideas succinctly to sell through your ideas to a broad group of stakeholders.
Excellent management skills and ability to manage multiple projects and deadlines in a fast-paced environment with a world-class IP. Flexibility to be able to deal with changes.
Outstanding written and oral communication skills.
A proactive, self-starter spirit and ability to work both independently and on a team without micromanagement.
Ability to work & collaborate with individuals from a variety of backgrounds and cultures.
Passion for Mobile gaming.
Strong MS Excel, PowerPoint, and Word skills.
Experience with Photoshop or HTML preferred.

Ideally, you also will have…

Fantastic writing skills.
Excellent strategic and creative thinking skills.
A player-first mentality.
Highly organized, proactive, and with a positive attitude.
Passion for Mobile gaming.
Experience in producing video, websites, or artistic content for an online community.
The ability to communicate effectively with the community in more than one language, to help broaden our communications with more of our audience.

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.