Electronic Arts (EA) is looking for a dynamic, passionate Sr. Brand Manager with experience in brand strategy, product marketing, or live service marketing. At EA, you will join a team that is leading how we take our games and services to more players, on more platforms, across the globe.

Reporting to the Senior Director, Global Brand Management, you will lead our Access subscription program and help set the long-term strategy for the future of the service, leading the evolution of our subscription program to fulfill the promise of giving our members deeper experiences in the games they love.

You have expertise in product marketing, digital marketing and brand strategy. You will be passionate about the player and approach the role with an agile mindset that inspires a test and learn approach. You should excel at marrying science and creativity to delight customers and partners. You will excel in a creative environment and enjoy working collaboratively with diverse teams. You have expertise in subscription or loyalty programs and can demonstrate creative thinking in this space.

Key Responsibilities:

Support the long-term brand development, identity and creative direction, partnering with department leads across Development, Marketing and Publishing
Shape the definition of our consumer target and their associated needs, motivations, and insights to guide brand growth, product development and inform marketing strategies across all marketing touch points
Partner with consumer insights to combine consumer research and industry and market trends into tangible and insights
Translate data and consumer insights into compelling brand strategies and briefs
Create live service brand plans that reduce churn, achieve revenue and growth for the service by increasing acquisition, engagement and retention, and help accomplish the plans
Envision and articulate high-quality marketing and creative strategies along with performance measurements
Lead creative teams in briefing and driving campaign development across all key art, brand and campaign content
Lead with influence in a matrixed company and works with partners to achieve shared goals
Conduct ongoing product and competitive marketing analysis to ensure consumer and market trends are informing important brand strategies

Skills / Competencies:

Understand how to identify marketing opportunities based on cultural, consumer, market, and industry trends
Have a customer-centric focus
Solid business and analytics skills
Have an experimental, test and learn mindset
Understanding of consumer online marketing channels including paid search, direct response media, direct marketing / CRM, analytics, social media and viral marketing.
Understanding of complex / interactive product or experience, software experience or gaming.
Familiarity with the asset development process, experience managing creative agencies, writing impactful copy and reviewing assets to ensure brand integrity

Qualifications:

5 or more years experience in brand management, brand strategy, product marketing
Project management and coordination across departments and external partners.
Experience with consumer live service
Experience building marketing strategies and accomplishing tactical plans
Experience leading and working with creative teams.
Experience taking a product or service from consumer insight, to ideation, to market
Experience with entertainment membership, subscription, or loyalty programs
Strong project, time management and communication skills.
Embrace working in a dynamic environment

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.