This job listing expired on Jun 26, 2020
Key Responsibilities
- Assist Head of Asia Competitive Gaming to develop Competitive Gaming Strategy
- New player acquisition – Motivate new players to try out competitive game modes.
- Engagement – Inspire our existing players to prolong their experiences with competitive play.
- Viewership – Drive fans to interact with and consume the game’s competitive content.
- Define, implement, and track measurable criteria to evaluate our success in e-sports and set KPIs for growth.
- Develop management level reports in support of business reviews.
- Align and work closely with our Global Competitive Gaming Division, ensuring Global Strategy is reflected in SEA plans.
- Drive quarterly planning meetings with regional publishing partners to review Competitive Gaming strategy and plan for the upcoming period.
- Directly manage the relationship with e-sports organizers in South East Asia, in connection with their local competitive gaming programs involving EA properties.
- Partner with and ensure effective communication between a number of internal and external stakeholders by serving as the lead point of contact.
- Monitor the effectiveness of all competitive gaming, e-sports events, and campaigns, providing regular reports to the publishing team, with specific and actionable recommendations for future improvement.
- Constantly monitor competitive gaming strategies, plans, and materials from international EA counterparts to ensure consistency, adopt best practices, and gain efficiencies/economies with worldwide plans.
- Monitor industry and local insights to inform and assist our strategic approach, as well as identify opportunities to bring in additional revenue for our competitive gaming programs.
Skill Requirements
- 5~7 years of experience in project management, marketing e-sports or business management, preferably in the video game, experiential marketing or sports industries.
- Understanding of and experience in competitive gaming and/or sports digital content planning, production and broadcast distribution in South East Asia, especially Thailand and Vietnam.
- Strong project and time management skills.
- Marketing, business, event management or sports management degree or equivalent combination of education and experience.
- Ability to build strong working relationships built on mutual trust.
- Proven success leading groups and managing various stakeholders.
- Strong team player, behaves like an owner, and ultimately focused on delivering results with high standards.
- Excellent verbal and written communication skills, as well as presentation skills in English.
- Experience in developing innovative marketing campaign plans involving live service products, targeting acquisition, engagement and monetization.
Good to Have
- Ability to travel 10-20% of the time.
- Communication skills in Thai and/or Vietnamese
- Passion for video games and interest in e-sports and competitive gaming.
- Self-motivated individual with an ability to work autonomously.
- Excellent creative and strategic thinking.
- Ideally an understanding of both the gaming and cultural nuances of China, Korea, Japan and Southeast Asia.
- Solid understanding of Microsoft Office programs.
- Effective collaboration skills across all levels of an organization.
- Ability to manage projects on schedule and within budget.