We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
Key Responsibilities
You will work with Korea marcomms lead, Korea and Asia /Global CFX team including commercial, brand marketing and franchise team, Establish important marketing beats to meet business and brand expectation
You will be the first contact point person and manage day-to-day communication for EA title(s)/product(s), Ensure the GTM planning and activation excellence
You will track, assess campaign performance and reporting to relevant partners
Manage brand and campaign asset approvals development
You will work with Korea Marcomm Lead and build prioritized culturalized campaign development for EA games label for the launch, holiday, new update season
You will work with global brand and APAC marketing team to ensure best marcom activation
Partnership with EA global and localization team to create assets and and management
You will work support Korea Marcomm lead, to develop partnership with brand, platform, media partners in Korea to find best-touch points
You will manage multiple marketing agencies - creative, event, media, PR, influencer, community
You will manage important performance metrics in relate to use acquisition, engagement and revenue
Skill Requirements
Bachelor's degree and equivalent 5+ years of practical relevant experience in digital marketing/ gaming / Tech / global brand
Experience of creative campaign ideas and editorial development experience
Experience developing insights from players and market
Experiences manage agency, Attention to detail for negotiation and fluent execution
Experience manage social media, community channels and influencer marketing
Experience Measurements of Marketing performance for multi-products
Language proficiency in Korean and English
Preferred Skills
Passion for Football, EA game, Creative, player first mindset
Problem solving mindset - Efficient collaboration with multiple partners from development, brand and marketing team and external partners for players
Prioritizing skills of live service marketing planning - understanding of live service strategy and capturing player insights from the previous campaign/cases