The UKI Marcom Activation Manager is responsible for the development, execution, and measurement of locally nuanced integrated omni-channel marketing activations for EA SPORTS FIFA in UKI, with a focus on building player relationships and delivering on commercial goals worldwide.
Responsibilities
- UKI Marketing Expert: Surfaces strong country insights to the Marcom Activation Director in line with planning timelines to inform Marcom Strategy for EA SPORTS FIFA.
- Seamless Player Journeys: Develops and executes locally nuanced omni-channel country marketing activations that deliver on the strategy brief. Ensures cohesion across all UKI owned and partner channels; tracks beat readiness and works with Sr Regional Marcom Activation Manager or Marcom Activation Director to remove barriers to timely, coherent execution
- Connects marketing activation with product and business deliverables: Tracks and interprets UKI campaign performance data delivered by GAI and translates into actions
- Agency management: Manages relevant agencies and contractor resources.
- Communication specialist: Leads regional events and media engagements. In-territory contact for internal commercial team & external partners including first parties.
- Activation hygiene:
- Budget tracking: UKI non-media budget tracking and EPO raising, receipting for the approved UKI campaign execution
- Legal approvals: Drives process to ensure legal approval on bespoke UKI activations
- Localised content QA: Manages the approval of localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials via agency; localised web pages and others as required)
Deliverables
- Omni-Channel Activation Plan: Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for EA SPORTS FIFA in UKI.
- UKI Budget Plan: Deployment of $s by channel in market, optimised ongoing
- Beat readiness Scorecard: Risk and opportunity assessment on flawless execution of key beats
- Activity reporting and evaluation
Core Competencies
- Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
- Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in a new environment or role.
- Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
- Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
- Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.
Requirements
- Ability to drive and execute marketing excellence to optimize product performance in UKI.
- Commercial / Business acumen & understanding – global and local
- A deep understanding of football and practical experience of the sports industry preferred
- Committed to developing yourself and your career in a growing and exciting field!
- Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
- Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for UKI.
- Adept at managing up and in partnership with a complex matrix of partners across regions.
- Ability to take direction, be solution driven and manage priorities with self-sufficiency with a remote team and manager
EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
