The Intern, North American Football is responsible for contributing to the global Integrated Comms (IC) strategies and how we communicate across multiple verticals (Social, PR, Influencer) about our Madden NFL and EA SPORTS College Football titles as the intern on the North American Football Integrated Communications team. You will work with each of the IC leads (Social, PR, Community, Influencer) on positioning, content and data around the narrative for your titles. You will develop trust with cross functional partners - Brand, Creative Strategy, Production and other marketing team members - through transparent and purposeful communications while working on key campaign initiatives.
Passion is the fuel that inspires our teams. You will have a deep love of EA and sports video games, matched with an ability to develop communications strategies that achieve our goals, to strengthen overall player engagement and sentiment for the franchise across the world.
Work with Madden HD social lead to update internal and partner social content calendars
Measures and contributes to reports on individual campaign beats for our HD, MCS and MUT social channels
Research industry trends, brand social post strategy and moments where Madden should show up
Support social managers with day to day content needs for social
Support the PR Lead with the development of the public relations plans for Madden NFL and EA SPORTS College Football in partnership with EA Tiburon and EA SPORTS marketing teams.
Contribute to PR plans that result in positive coverage and conversations about North American football titles
Management of external-facing communications materials including press releases, messaging documents, blogs, fact sheets and more.
Helps coordinate and provide interview prep support for media interviews with Sr. Leaders and C-suite level executives when needed
Measures and contributes to reports on each PR campaign and their individual campaign beats
Operate key platforms, delivering important deliverables from the global community and influencer plan.
Assist with communications around game and live service issues: Bugs, Cheats, Outages, Support Issues and General Feedback.
Build close relationships between EA and top brand ambassadors and players.
Be a conscientious partner for internal cross functional teams.
2+ years of experience in a public relations or integrated communications role, working within the sports, entertainment or video game industry
Working towards Bachelor’s degree in Communications, Marketing or related field
High ability to work in a fast-paced environment and manage numerous projects simultaneously, while prioritizing high-return work.
A self-starter with a passion for storytelling and a great attention to detail
Manage multiple priorities and achieve high-quality results on time.
Familiar with EA, our games, and the gaming industry.
Must be US Citizen or Permanent Resident of the US.