EA Mobile is seeking a highly motivated Live Operations Product Manager to join our Plants vs Zombies 2 Live Service team. The Live Operations PM will partner cross-functionally with game developers, designers, marketing, QA, and other product managers to manage live services and craft the daily journey in our game for millions of players.
Responsibility:
- Build a comprehensive and detailed plan for in-game events, including sales, promos, limited-time events, while altering configurations for repeating events to develop cadence and rhythm.
- Manage the implementation of events (concept, asset management, asset development, configuration, testing & execution)
- Analyze and monitor important metrics and user feedback on a real-time basis to determine user trends and behavior. Detect and surface game economy imbalances and concept/implement rebalancing plans.
- Measure the success of features, content, and events and optimize their performance through split-testing and rapid, data-driven iteration.
- Coordinate and configure the in-game communication, in addition to the CRM to ensure all events are supported with the appropriate messaging to consumers.
- Work with the engineering team to design and implement tools and techniques for automating live events and offers for users.
- Live operations experiments build hypothesis; implement and test; measure and iterate.
- Business revenue forecasting tied to the product roadmap and KPIs.
Qualifications:
- Strong understanding of, and interest in, the mobile games space as well as the wider online environment.
- Experience hitting revenue/metric targets on a live game / digital product.
- Outstanding written and oral communication skills, able to communicate both creative and technical feedback.
- Strong sense of urgency to mitigate risks and potential areas of concern proactively.
- Excellent organizational skills, with the ability to juggle complex priorities and projects.
- Proven ability to partner with cross-functional disciplines and influence effectively.
- Enjoy working in a fast-paced, constantly iterating environment.
- Precise attention to detail a must.
- Experience with data analysis.
- A/B and multivariate testing.
- Experience with in-game digital marketing.
- Bachelor's degree in a related field.
About EA
At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
