This job listing expired on Apr 16, 2020
Key Responsibilities
- Support to Korea Mar-comm Lead to shape, prioritize, build Korea culturalised campaign plan for for EA games and EA SPORTS titles based on market and business requirement
- Collaborate with key stakeholders including publishing, cross global/regional functional marketing team, 1st party, football league and clubs, global/local brands
- Brand and campaign content production
- Manage marketing agency and marketing budgets, resource with positive ROI
- Look for best brand partnership for EA game and EA SPORTS brand
- Collaborate with Asia CGD team to develop culturlized eSports-marketing program development for EA games and EA SPORTS
- Deliver EA-led campaign strategy to operator marketing team to execute on time
- Day to day communication with operator marketing team to shape campaign plan for Asia studio brands
- EA signature marketing program operation (K-POTM)
- Manage regular cadence of report and analysis
- Research gaming trend and customer insights
Skill Requirements
- Marketing background in gaming or IT, consumer goods industry
- Proven marketing experiences on creative, strategic approach
- Excellent communication and negotiation skills
- Candid, Can-do, proactive mindset
- Fluent communication skills in Korean and English
- Customer-centric mindset
- Passion for Games, EA game a plus