Electronic Arts is the leading interactive entertainment company, powered by innovative technology. We create incredible experiences for millions of players around the world. But what matters most is our people who inspire us, and the world, to play. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

We’re looking for a Brand Marketing Manager to come and join EA’s Esports Brand team. The Esports Brand team delivers competitive experiences that amplify tentpole brand moments from launches to major live service beats. We leverage competitive gaming to advance the strategic priorities of our brands across new regions, platforms, audience targets, and game experiences. This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for the ALGS, from concept to final marketing execution. You will be part of our Esports Brand Marketing team, reporting to the Sr. Director of Esports Brand.


  • Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that drive outstanding reach and positive product recognition and engagement

  • Partner with the Apex Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for the ALGS

  • Partner with cross functional touchpoints to ensure esports brand strategies are integrated and translate to consistent, amazing experiences for fans and players.

  • Develop and leverage strong relationships with agencies, production partners and other key external stakeholders

  • Establish and evolve marketing KPIs that improve viewership acquisition, engagement, retention and evangelism

  • Author campaign briefs, track beat readiness and partner with cross functional global and regional marketing teams to activate campaign beats

  • Work with analytics, consumer insights, and other cross-functional partners to identify market opportunities and build plans to unlock them.

  • Drive brand positioning exercises, partnering with product, commercial and marketing to ensure cross-discipline alignment.

  • Own the important Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.


  • 7+ years of experience in brand development, campaign strategy, and/or product marketing

  • Experience taking a product or service from consumer insight, to ideation, to market

  • Ability to gather and interpret data, and distill meaningful insights

  • Relationship builder, able to galvanize and influence stakeholders across disciplines, at all levels

  • Able to work well in a highly matrixed environment

  • Demonstrable experience in marketing, campaign management or growth in esports, video games or relevant industry sector

  • Passionate and knowledgeable about video games, popular culture, and/or esports with strong interest in digital entertainment experiences

  • Self-starting and entrepreneurial with a growth mindset

  • Analytical, well organized and able to work well under pressure and deliver against deadlines as part of a team

  • Excellent written and verbal communication skills

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.