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Electronic Arts

Brand Marketing Lead

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Electronic Arts
๐Ÿ‡บ๐Ÿ‡ธ New York City, NY

Brand Marketing Lead

We are Electronic Artsโ€™ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Are you our Brand Marketing Lead?

The newly formed brand team for Electronic Arts is only six months into building our brand, so all of this is very new. That means weโ€™re still making it up as we go along. If youโ€™re a leader who is also a doer, and if youโ€™re looking for a challenge, then this might be your gig. We will be totally honest, right now we all muck in on everything and it can be a little messy. But thatโ€™s because youโ€™ve caught us at the best time - the very beginning - how exciting is that? The opportunity to bring an amazing brand back to life doesnโ€™t come around too oftenโ€ฆ so thatโ€™s why weโ€™re here and hopefully why youโ€™re still reading this job descriptionโ€ฆ

The brand marketing lead will report directly to the EA brand comms director, and dotted-line into the head of EA social. You will be passionate about gaming and entertainment, and youโ€™ll also have a fascination with the brands who have totally nailed their voice. Youโ€™ll also have a sharp eye for awesome content and enjoy building a social journey around a great idea, activation or moment in time. You will strategize, plan and deliver the always-on social presence for Electronic Arts across all social channels. You will have deep social expertise and great writing skills. You will also have delivered the always-on social for a brand transformation or reset. (You probably find it a bit weird reading this job description talking about YOU in the third person but youโ€™ve decided to let it fly).

Day-to-day

  • Youโ€™ll oversee the development of social strategies, the annual calendar, channel plans and strategic brand pillars for social.
  • You will partner with agencies and internal creative teams to deliver the always-on voice of our brand throughout the year, supporting the brand activation beats and responding to world events in real time. This will include:
  • Overseeing and managing social media campaigns & promotions with internal/external partners including third party console manufacturers and partner brands
  • Using tools and technology to improve social content performance and identify the most appropriate trends & topics of interests for the community of EA players & fans to meet campaign objectives and business
  • Developing comprehensive reporting to articulate social media campaignsโ€™ impact
  • Owning the EA brand social media budget & optimize spend based on business objectives

What weโ€™re looking for:

  • 6+ years of communications experience across entertainment, gaming, and, or
  • technology
  • Experience of driving hero brand social / transforming a brandโ€™s voice
  • Experience owning a social strategy across paid/ earned/ owned landscape
  • Experience in building influencer or social content led branded programs ideal, or
  • previous experience developing and/or executing marketing strategies and/or
  • marketing activation plans.
  • Experience with content creation tools such as image / photo / video design &
  • editing a plus but not mandatory - you will manage people who possess such
  • skills and review / approve their work
  • Experience leveraging behavioral, demographic & psychographic data to create & optimize content.
  • Experience managing agencies
  • Great collaborator who thrives working with others
  • Strong opinions lightly held
  • Outcome and output oriented - dare we say โ€˜relentlessโ€™?
  • Willing to get hands dirty
  • A comrade

About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.