Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

Please note that this is a 12-month contract position.

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. We foster an environment where our teams create the most fantastic work of their career while inspiring the world to play.

As the next Need For Speed Brand Marketing Associate, you will be an essential team member responsible for planning and driving the global marketing efforts for Need for Speed's next game launch and live franchise services. It includes working with cross-functional teams and external partners to drive the development, execution, and measurement of integrated omnichannel, consumer-facing global marketing activations.

Responsibilities

Develop and Execute Global Consumer-facing Marketing: Work with the Need for Speed Brand Marketing team in developing, coordinating, executing, and measuring consumer-facing marketing activations across a variety of channels.
Project Management: Own and manage the day-to-day progress of creative assets development and deliverables across all channels, in very close partnership with our production teams, to ensure flawless execution for all Need For Speed Marketing initiatives.
Cross-Functional Channel management: Support with managing cross-functional channel partner collaboration; contribute to campaign beat briefs development and channel assignments; brief teams; inspire channel partners with innovative and creative execution ideas; contribute to the identification of integrated solutions to ensure best-in-class total brand experiences across all channels – both owned and partner – achieving campaign goals and strategies.
Connect marketing activation with product and business deliverables: Partner with the Marketing team to organize and track campaign performance data; help ensure KPIs and data points are ready for all beats; interpret to translate into actions.

Deliverables

Go-To-Market Plan Management and Execution: Actively contribute to the planning and shaping of the go-to-market plan for the franchise across all channels.
Cross-Functional Coordination: Partner with the the Brand Marketing team in ensuring cross-functional alignment and execution for all Marketing activations to deliver a global, omnichannel marketing activation plan inclusive of multiple channels – both owned and partner aligned to business objectives and strategies.
Drive Rhythm of Business: Ensure and maintain cohesive communication and collaboration with key stakeholders through various formats and cycles. Maintain campaign documents up to date at all times

Core Competencies

Passion: Demonstrates a natural passion for our players, our games, and their work. Invested in and excited about what they do and what we do.
Collaboration: Achieves with and through others, partners well, communicates (and listens) well.
Driven to Achieve: Achievement-oriented, needs to win and deliver, willing to work hard to meet goals, can scale up - or down - to do the work necessary.
Smart Problem Solver: Intelligent, asks smart questions to understand root issues, develops new and creative approaches and solutions, solves problems in a real-world way.
Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

2-3+ years of experience working on successful marketing campaigns
Excels at establishing and fostering strong internal and external relationships.
Strong understanding of all areas of marketing to coordinate integrated omnichannel consumer-facing campaigns.
Ability to execute effectively across a variety of projects at the same time.
Adept at managing up and in partnership with a complex matrix of partners across regions.
Ability to take direction, be solution-driven and manage priorities with self-sufficiency with remote team members.
Experience in video games or similar dynamic consumer or entertainment environments a plus

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.