With 150 million monthly users across 19 million active communities, Discord has grown to become one of the most popular communications services in the world. We’re building an outstanding product marketing organization to help shape and scale Discord to diverse communities around the world.
As a member of the Consumer Product Marketing team, you will get to be an advocate for all our users and have a key voice in how our core platform product is built and communicated out to the world. This is a crucial hire, as it is the first Group PMM role for the Consumer Product Marketing team.
The Group Product Marketing Manager will lead a team around our product marketing strategy during one of the most exciting times in our business. You will be responsible for creating a compelling vision for our users, and will partner closely with Product, Engineering, and Marketing leadership to scale Discord’s core platform product narrative and experience to new heights. You will report to the Director of Product Marketing, Consumer
What you’ll be doing:
- Partner with the product team to influence product and business strategy with a view of customer needs and market opportunities
- Develop unified narratives for global campaigns, including ownership over positioning, and external agency management
- Align strategy and operationalize process to drive fully integrated go-to-market campaigns across product, brand, and partnership teams
- Attract, manage and develop a team of talented product marketers to scale
- Drive ongoing measurement and analysis of awareness, adoption, and sentiment of campaigns in partnership with Data Science
- Engage and cultivate relationships with Discord users to deeply understand their needs
What you should have:
- Excited to work in a high-growth environment and culture
- 9+ years of experience launching and scaling consumer tech products globally
- 4+ years of experience strategizing and executing large-scale, creative consumer campaigns spanning online and offline activations. This includes managing creative, media, and digital agencies to develop highly engaging content.
- 4+ years of experience hiring and managing product marketers
- Expertise in using qualitative and quantitative data to identify marketing opportunities and measure the success of marketing programs in driving traditional brand metrics and core business results.
- Ability to guide cross-functional teams towards decisions and execution
Bonus Points:
- Product development/management or product design experience
- Additional marketing experience in branding, media, partnerships, or communications
- Entrepreneurial or start-up background
New York City residents only: Minimum salary of $193,000/year + equity and benefits
*Note: Disclosure as required by NYC Pay Transparency Law
Colorado residents only: Minimum salary of $173,700/year + equity and benefits
*Note: Disclosure as required by sb19-085(8-5-20).
Benefits and Perks
- Comprehensive medical insurance including Health, Dental and Vision (plus up to $20,000 for gender affirmation procedures)
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Generous stipends for headphones, your remote work setup, and lunch on a daily basis (while we’re all remote)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
About Us
Discord is a voice, video and text app that helps friends and communities come together to hang out and explore their interests — from artists and activists, to study groups, sneakerheads, plant parents, and more. With 150 million monthly users across 19 million active communities, called servers, Discord has grown to become one of the most popular communications services in the world. Discord was built without selling ads or user data and instead, offers a premium subscription called Nitro that gives users special perks like higher quality streams and fun customizations.
We’re working toward an inclusive world where no one feels like an outsider, where genuine human connection is a click, text chat, or voice call away. A place where everyone can find belonging. Challenging? Heck yes. Rewarding? Double heck yes. It’s a mission that gives us the chance to positively impact millions of people all over the world. So if this strikes a chord with you, come build belonging with us!
