Job Description:
New Meta Entertainment is looking for a full-time Social Media Senior Manager / Director to lead our team of in-house and freelance social media managers and producers. We are looking for an experienced manager that is highly organized, efficient, and operational to ensure our social media channels are the most engaging and effective in the gaming and esports communities.
Our ideal candidate comes with built-in relationships and is a subject matter expert on all relevant social media platforms. Please be prepared to talk through case studies and examples of campaigns where you held primary responsibility and that delivered audience, revenue and engagement. Project management and execution are necessary skills.
In addition to day-to-day operational responsibilities, this person will be responsible for data analytics reporting, planning, editorial oversight and identifying monetization opportunities.
This person will also be responsible for delivering ideas to NME’s sales team for sellable social media assets and spearhead the brainstorming of new content opportunities.
Above all, this person must be passionate about growing and engaging a gaming and esports audience, with the right cultural mindset and leadership skills to motivate, incentivize and hold accountable our rockstar team of social media producers.
Responsibilities:
Implement the social media strategy set by the COO and SVP of Marketing and provide recommendations on how to constantly improve
Use data to identify trends, provide insight, and execute the social media strategy to grow all of our social channels and engagements
Anticipate and plan for tentpole moments and events in gaming and esports and how to activate an audience
Hold regular planning meetings to ensure editorial calendar is relevant and hits brand goals
Implement social media policies and best practices using market research, competitor analysis, and proven performance metrics
Provide regular, data-driven reporting to the leadership team that is both qualitative and quantitative about our social media performance as relates to engagement, growth and monetization goals
Manage full-time, part-time and freelance social media staff and ensure strict adherence to posting and engagement strategy
Skills and Experience:
The ideal candidate is self-motivated with a background in esports and gaming, with 4-6 years of relevant experience building and managing large communities through online platforms
Experience managing a staff of social media producers and managers
Understanding of digital platforms, trends and best practices to determine what creates compelling, highly viewed social media content
Experience executing on partnerships deliverables
High level of experience with social media reporting tools and understanding of the metrics / why they matter
Ability to trouble-shoot under pressure
Comfortable working under strict deadlines
Project management skills
Experience working with professional players and influencers
High-energy, motivated creative leader with problem solving and solutions based mindset
Contacts at the major social media platforms and the ability to build meaningful relationships to take advantage of product features, opportunities and better scale audience and revenue
Travel Requirements
Required travel would be approximately 5%-15%. Trips may require air travel and/or overnight stay for one or more nights.
Work Environment
This position generally requires that work be performed from the Dignitas Headquarters in Los Angeles, CA. Attendance at events taking place offsite, including on weekends and/or holidays, may be required.
Compensation and Benefits
Salary Range: $85k-110k+ depending on experience
Multiple health, dental & vision insurance plans to choose from with generous company subsidy
Employer-paid Life Insurance, Short-term Disability, and Long-term Disability policies
401(k) match program
Flexible paid time off policy
Over 12 company paid holidays a year
