# Video Content Lead \(Social & AI\)

## Details

- **Company:** [Dexerto](https://hitmarker.net/companies/dexerto.md)
- **Location:** Remote \(UK\), Remote \(Anywhere\), UK
- **Contract type:** Full Time
- **Level:** Senior \(5+ years\)
- **Tags:** Video Editing, Videography, Monetization Design, Artificial Intelligence \(AI\), Marketing
- **Posted:** 2026-04-16
- **Apply:** [View and apply on Hitmarker](https://hitmarker.net/jobs/dexerto-video-content-lead-social-ai-4448414)

## Description

## **Company Overview**

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture.

Video sits at the centre of that ecosystem — and social is where it scales.

## **The Role**

Dexerto is seeking a **Video Content Lead (Social & AI)** to own and scale our short-form video output across social platforms — with a primary focus on **Facebook, Instagram, and TikTok**.

This is an initially **hands-on role** for someone who understands how to build high-performing video formats, move at speed, and operate at scale.

You will play a key role in leading both the **creative direction and execution** of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue.

Alongside this, you will play a key role in **integrating AI into our video workflows**, helping Dexerto unlock new levels of efficiency, creativity, and scale.

This role sits at the intersection of **video, editorial, audience development, and commercial**, and is critical to how we grow and monetise our social presence.

## **Core Responsibilities**

### **Video Strategy & Format Development**

- Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
- Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
- Identify and capitalise on trending, reactive, and evergreen content opportunities
- Set the creative direction and editorial tone for social-first video output
- Continuously refine formats based on performance data and platform trends

### **Hands-On Video Creation & Output**

- Lead the creation and publishing of high-performing short-form video content
- Work closely with editors and producers to maintain speed, quality, and consistency
- Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
- Balance reactive output with planned, repeatable content series

### **AI-Powered Video Innovation**

- Pioneer the use of AI tools to accelerate video production and unlock new creative formats
- Implement AI-assisted workflows to increase output and efficiency across teams
- Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
- Identify entirely new content opportunities enabled by AI tooling
- Act as the internal lead for AI-driven video innovation

### **Monetisation & Performance Ownership**

- Own the performance of social video output across key platforms
- Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
- Partner with Commercial teams to integrate branded content and paid partnerships into video output
- Track and report on performance metrics including views, engagement, retention, and revenue
- Optimise content strategy based on both audience and commercial performance

### **Cross-Team Collaboration & Distribution**

- Work closely with the YouTube and Video teams to repurpose long-form content for social
- Collaborate with Editorial to identify stories that translate into high-performing video
- Partner with Commercial teams to deliver standout branded video executions
- Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
- Contribute a video-first perspective to editorial and content planning

### **Leadership & Standards**

- Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
- Upskill team members and elevate overall video output across the business
- Establish scalable workflows and processes to support increasing content volume
- Continuously push for innovation in format, storytelling, and execution

## **Candidate Profile**

The ideal candidate will bring:

- 5–8 years of experience in video content, social video, or digital media production
- Proven success building and scaling video content on TikTok, Instagram, and Facebook
- Strong understanding of platform algorithms, audience behaviour, and content trends
- Hands-on video editing and production experience
- Experience experimenting with or implementing AI tools in content workflows
- A data-driven mindset with a strong instinct for what makes content perform
- Experience working cross-functionally with editorial, video, and commercial teams
- Strong organisational skills and ability to manage high-output environments
- Deep understanding of gaming, streaming, and internet culture

## **What Success Looks Like**

- Scalable, high-performing video formats driving consistent growth across social platforms
- Significant increases in views, engagement, and follower growth
- Clear monetisation strategy delivering measurable revenue from social video
- Successful integration of AI into content production workflows
- Elevated creative standards across all social video output
- Strong alignment between video, editorial, and commercial teams

## **Why This Role Matters**

Dexerto’s ability to win on social is driven by video.

This role will define how we create, scale, and monetise video content across platforms — combining creative instinct with operational execution and emerging technology.

If you understand how to build formats, move fast, and turn content into reach and revenue — this is a high-impact opportunity to lead video at scale within a globally recognised media brand.

\#li-remote

Salary: Competitive