ABOUT OUR STUDIO
Our headquarters is where the gaming culture and Southern California lifestyle meet, creating a vibrant work environment that epitomizes our belief that every day should be well played. Daybreak San Diego is the home of Darkpaw Games, creators of the legendary EverQuest and EverQuest II games. This is also the home of Rogue Planet Games, developer of the award-winning MMOFPS PlanetSide 2.
The perks of working at Daybreak San Diego extend well beyond the beautiful weather in this prime location. Access to the local gym, as well as on-site fitness classes, game nights, and a strong appreciation for the local craft brew scene (we even turned one of our original game servers into an on-site kegerator) are just some of the ways that make working at Daybreak (San Diego) exciting! Working here is about being part of a community.
THE OPPORTUNITY
The Director, Brand and Marketing will serve as the brand and marketing lead responsible for establishing brand narrative and developing integrated product marketing plans for all assigned titles in the Marketing & Communications department at Daybreak Games in San Diego. This position will be responsible for:
- Brand Management
- Brand expert for Daybreak Games and its franchise studios and games
- Development lead of all global creative and product branding on assigned titles
- Product Marketing
- Develop and execute integrated Go-To-Market plans across traditional and emerging channels, using all marketing levers
- Partner cross-functionally to ensure product development, digital marketing, integrated communications, social and community, digital sales execution is aligned with strategic and financial goals
- Leverage cutting edge marketing tools and processes to provide clear insights into effectiveness of paid media activities
- Campaign Planning & Strategy
- Partner with Business Insights on research programs and provide analysis that guides global publishing planning
- Work collaboratively with studio leadership, executive producers and teams to establish marketing and business goals
- Collaborate with multiple departments to build out cohesive marketing and communications plans for game updates and multi-platform releases
- Analyze the impact of marketing campaigns and broader publishing efforts on player acquisition, engagement, retention, and monetization
- Partner Relations
- Develop close relationships with First Party and other partners to maximize marketing impact and reach
- Work with partners across the business to identify strategic opportunities and maximize digital campaigns to deliver against core business objectives
- Supervisory Responsibilities
- This position will supervise and mentor 2-3 brand marketing staff.
- Manage third-party marketing agencies on all aspects of creative asset development such as game logos, trailers, key art, etc…
- Ensure optimal allocation of internal resources and prioritize efforts for success against the business goals
- Other
- Leverage social media channels to blend business narratives and creative storytelling to achieve player engagement and retention
- Work alongside Communications Director on corporate marketing initiatives and partnerships
What craft expertise you’ll have:
- Tools/Technology /Knowledge
- Required: Microsoft Office Windows / Office (Outlook, Word, Excel); CRM / Email; PowerPoint; Adobe Photoshop
- Desired: Xenforo, DuCs, vBulletin, Votigo, GetResponse, etc…
- Craft / Experience
- Desired: 10+ years of brand marketing in video games, games as a service, or entertainment.
- Desired: 8+ years managing direct reports.
Other Criteria
- Required: Bachelor's degree or Work Equivalent; an MBA graduate/alum with a strong analytical background is strongly preferred, with coursework in Marketing, Finance and/or Business Administration.
- Additionally, you should possess a strong business sense and ability to create strategic, creative and actionable presentations that are tailored to the appropriate audience.
- Solid, analytics-driven mindset combined with sound business judgment.
- Ability to combine marketing ideas with detailed game knowledge.
- A dedicated team player and bridge builder who can motivate and mentor others around him/her.
- Proven leadership over multiple cross functional teams, across a portfolio of products.
- Extensive experience in balancing priorities and internal resources.
- An independent thinker who can make convincing, information-based decisions.
- Excellent communications skills and experience working directly with senior leadership.
- Avid gamer and familiarity with all Daybreak Games titles a plus!
We invite you to get in the game with us and help us make exciting experiences!
ABOUT OUR COMPANY
Daybreak Game Company LLC is a recognized worldwide leader in massively multiplayer online games. Best known for blockbuster hits and franchises such as DC Universe™ Online, PlanetSide®, EverQuest®, The Lord of the Rings Online™ , and Dungeons and Dragons Online®, Daybreak creates, develops, and provides compelling online entertainment for millions of gamers worldwide. We are the game publisher for Darkpaw Studios, Rogue Planet Gaming Studio, Dimensional Ink Games, and Standing Stone Games. To top it off, we are making games in three of the coolest cities in the United States: San Diego, Austin, and Boston. We make games that bring people together and build lasting communities and are totally devoted to delivering the ultimate gaming experience!
Be Aware of Fraudulent Recruiting Activities
Daybreak Game Company will never ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or through online messaging apps (WhatsApp, Hangouts). We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Daybreak Game Company’s People & Culture team at [email protected] if you encounter a recruiter or see a job opportunity that seems suspicious.
**Daybreak Game Company, LLC. is an Equal Opportunity Employer, committed to Diversity in the workplace.**