General Purpose

The Marketing Manager - Loyalty Program will be responsible for leading marketing of and increase community engagement via Corsair’s loyalty/rewards program.

Position Summary, Responsibilities And Expectations

• Manage marketing and community development for Corsair’s loyalty/rewards program
• Design marketing campaigns for community outreach and development, partner with marketing managers and copywriters to execute campaigns across associated platforms
• Partner with loyalty/rewards business unit to
  • Ensure marketing campaigns support their needs
  • Define, optimize, and report on program growth and engagement metrics/KPI, partner with analytics for reporting, dashboard, or specific analyses
• Develop growth targets and forecasting
• Develop relationships with VIP and high-profile customers for strategic initiatives and/or long-term partnerships
• Use data and social listening to proactively seek and develop ways to grow the program, share industry and community insights and pitch ideas and findings
• Improve, evolve, and enforce community standards and guidelines

Essential Skills And Experience

• 5-7+ years of experience building online communities, marketing experience
• BS/BA required
• Excellent program management skills, track record of driving performance across teams
• Passion for gaming & industry knowledge and expertise, fundamental understanding of Corsair’s customers
• Understands dynamics of community growth and development and can engage in a resonant tone with Corsair’s audience
• Understanding of D2C digital marketing channels, KPIs, and their levers
• Analytics and attribution experience a plus
• Ability to communicate complex concepts clearly and persuasively across different audiences at varying levels of the organization