General Purpose: The Marketing Content Manager will be responsible to:

Position Summary, Responsibilities and Expectations:

Guide content strategy across all digital formats: web content (landing pages, product detail pages, loyalty site), editorial, and advertising channels (search, social, display, email, affiliate, video)
Write engaging content for Corsair’s website and digital assets
Create and iterate editorial calendar and style guides
Expert at website content writing as well as conversion-focused writing for demand gen and digital
Create messaging variants for A/B testing
Work closely with the design team to create compelling, creative, and impactful brand campaigns
Collaborate with marketing, UX, and web development to design and output an intuitive experience, unified voice, and persuasive eCommerce journey
Conduct content audits and gap analyses to identify areas for opportunity, deeply understand user-base to find ways to connect with customers, influencers, and engaged audiences
Partner with SEO to ensure organic ranking best-practices are integrated into content processes

Essential Skills and Experience:

Ability to simultaneously lead content strategy, write engaging content, and write compelling copy
3+ years in creating marketing content and copy for websites and other digital assets
5+ years in technology marketing
BS/BA in marketing, journalism, communication or other relevant field
Ability to build compelling messages and storylines that align with personas and customer journeys
Ability to envision, internalize, and communicate a strong brand voice
Expert communicator with strong interpersonal skills
Comfortability with testing and analytically driven iterations
Ability to communicate complex concepts clearly and persuasively across different audiences at varying levels of the organization
Knowledge of Esports, PC gaming, and PC building a big plus
Examples of work samples / websites / portfolios appreciated