This job listing expired on Oct 18, 2020
General Purpose
The Director, Digital Marketing will be responsible for:
- Lead the DTC Digital Marketing Team to plan, execute, and iterate digital marketing campaigns to drive traffic to the DTC site
- Lead retention marketing efforts for DTC
Position Summary, Responsibilities And Expectations
- Lead D2C marketing team to plan, execute, and iterate digital brand and performance marketing campaigns
- Oversee search, display, email, SMS, and affiliate marketing channels to drive D2C conversion volume, efficiency (CAC, ROAS), and brand reach
- Partner cross functionally for social marketing channels to drive D2C sales
- Partner with analytics leads to optimize marketing mix, targeting/messaging, and efficiency by spearheading streams such as channel attribution, incrementality analysis, customer segmentation, and rigorous creative & bid testing
- Partner with product strategy & corporate marketing teams to coordinate new product launches and strategic initiatives, ensure consistent brand message for D2C campaigns
- Partner with web and UX teams around marketing channel specific needs and assist site-side funnel optimization
- Lead and develop a team of brand & performance marketers to efficiently grow the business
- Develop and processes for resource demand management and campaign workflow
- Lead strategic evolution of Corsair’s omnichannel marketing program toward best-in-class
- Report to head of D2C & eCommerce
Essential Skills And Experience
- 8-12+ years of agency or in-house digital marketing experience, particularly with D2C eCommerce brands
- BS/BA in marketing, business administration, economics, statistics, or other technical field, MA/MS/MBA a plus
- Proven success managing people and projects, working across teams, and driving performance in a cross-functional environment
- Deep understanding of omnichannel strategy, channel specific levers, and both brand and performance marketing analytics
- Strong mastery of analytical tools and statistical concepts
- Ability to “dive under the hood”: quantitative, data-first approach with strong analytical deduction and diagnostic ability to find and solve problems, ability to grow team members to do the same
- Data visualization (PowerBI, Tableau) and SQL/Python experience preferred
- Excellent presentation, interpersonal and analytical skills with the ability to communicate complex concepts clearly and persuasively across audiences at varying levels of the organization