(Closed) Marketing Specialist - APAC
The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.
- Plan and implement marketing campaigns including the strategy defined, schedule control, and creative deliverable.
- Create engaging social media content (includes copy, photo, video…etc) which aligns with product launches, key events … etc, to grow owned social media channels.
- Work closely with regional team to execute and optimize the paid ads across owned social media platforms (Facebook, Instagram, Twitter, YouTube) to maximize marketing investment.
- Provide campaign analysis and paid ads reporting support for regional teams.
- Develop influencer marketing program (including Youtuber, Streamers, FB, Instagram and Twitter page owners) to leverage social marketing influence and business goals.
- Proactively test and analyze keywords, ad copy, creatives, placements to increase CTR, CPA, CPC.
- Work with regional team to support the local campaigns using the digital channels.
- Initiate and execute the quarterly promotional giveaway items.
- 3+ years' of digital marketing experience
- BS/BA in Marketing or a related field of study
- Excellent writing, editing and communication skills
- Having applicable knowledge in PC/Component products is a plus
- Experience in planning the promotional giveaway items is a plus
About Cooler Master
Headquartered in Taipei, Taiwan, Cooler Master is a global computer components company with an outstanding record in releasing innovative products that truly advance the consumer PC industry. Since our founding in 1992 as a thermal pioneer responsible for the first ever heat pipe heatsink, through our evolution into a manufacturer of cutting-edge cases and peripherals, to our recent groundbreaking switch to the modular format, Cooler Master has consistently rewarded its customers and fans with the utmost in innovation, choice, and control.