We’re looking for a Senior Brand Marketing Manager to come and join the team at Codemasters! This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for Codemasters racing brands, from initial gtm strategy to final marketing execution and live service marketing. We are able to consider remote/hybrid working for this position.
Responsibilities:
- Partners with the Brand Director to lead the development of go-to-market strategy and multi-channel, global marketing execution for Codemasters’ racing games
- Architects high impact marketing campaigns and creating high-quality marketing assets that drive outstanding reach and positive product recognition and engagement
- Develops and leverages strong relationships with licensors, brand partners, platform holders and other key external stakeholders
- Partners with Marcom and Creative to build outstanding marketing content that drives reach, engagement and trust with buy in and approval from key internal and external stakeholders.
- Sets marketing KPIs that improve user acquisition, engagement, retention and evangelism
- Authors beat briefs, tracks beat readiness and partners with cross functional global and regional marketing teams to activate campaign beats
- Inspires a cross-functional team of marketers with shared purpose to achieve and learn from campaign activations
- Connects marketing with product and business deliverables, tracks and interprets campaign performance data and translates into actions
- Manages external marketing agencies to help achieve marketing campaign objectives
Deliverables (in association with the Brand Director)
- Campaign / Go-to-market strategy documentation
- Integrated launch and live service campaigns
- Marketing beat briefs
- Marketing budget forecasting & operationalization
- Campaign insight reporting & optimization
Qualifications:
- Able to work well in a highly matrixed environment
- Be a racing category, racing consumer and motorsports specialist
- Demonstrable experience in marketing, campaign management or growth in video games or relevant industry sector
- Passionate and knowledgeable about video games, popular culture and/ or motorsports
- Self-starting and entrepreneurial with a growth mindset
- Analytical, well organised and able to work well under pressure and deliver against deadlines as part of a team
- Demonstrates curiosity, flexibility and an eagerness to keep learning
- Excellent written and verbal communication skills
- Team management and work prioritisation
In return we offer:
- Flexible working hours.
- Dedicated training time for self-improvement.
- Exceptional benefits package including annual bonus scheme, enhanced pension, private healthcare and dental plans for you and your family and much, much more!
- Free onsite gym.
- Free shuttle bus between Leamington Spa and studio.
- 10 free games per year.
- Subsidised onsite restaurant and pub.
About EA
At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
