Position Overview:
The Sr. Manager of Global Entertainment Marketing has the responsibility of leading the Company wide development of initiatives related to music, Gaming/eSports, film and celebrities.
Music and Gaming (film to a lesser degree) are some of the most important consumer passions for youth. BUs and customer teams around the world invest heavily in promoting local events, celebrities and tournaments. As of 2018, the work is still very decentralized and lacks central coordination.
The Sr. Manager of Global Entertainment Marketing will be responsible for bridging the entertainment industry opportunities with the Categories, customers and BUs.
He or she will be supported by a set of expert agencies that will do the day-to-day work with the external world (i.e.: Hollywood studios, music industry, game publishers, etc.). The core of this position is the connection within the Company.
Function Specific Activities:
Critical Responsibilities & Job Summary:
Marketing Knowledge:
- Through a strong knowledge of brand strategies and core creative ideas, responsibility to interpret those and amplify them through an IMC plan.
- Work with the Growth Organization centrally and marketing teams in the markets to continually understand their business needs and provide them with adapted solutions in the area of Entertainment Marketing.
Strategy Development:
- Provide thought leadership, frameworks and intelligence in the development of the strategic role that Entertainment Marketing can play to build our brands.
- Lead the development of owned and integrated assets to be developed within the FWC activation.
Relationships
- Advise and consult brand teams on option available to help achieve the business objectives.
- Manage High profile relationships and partnerships with external constituents serving as key internal liaison with other groups.
Program Development
- Coordinate the creation of the entire marketing and operational program for music, gaming and film activations.
- Identify and prioritize most salient ideas for activation.
- Lead business units to ensure that the global tools created are well leveraged.
- Ensure best practice sharing and identify ideas that could be re-applied by others.
Understand Systems' needs focusing on supporting the top markets by:
- Working with markets to identify opportunities where we can leverage scale.
- Communicating the rights and obligations, strategic frameworks, ideas, tools, bets practices and learning from around the System.
- Providing expert advice and required tools to maximize activation locally.
Evaluation:
- Determine success metrics for the programs.
- Develop a ROI approach consistent with our frameworks and link this to both the forecasting and evaluation process.
Functional Competencies:
- Global experience, global mind-set; experience working across multiple geographies and diverse cultures, backgrounds and experiences to find common ground to inspire action for a new way of driving global assets and partnerships.
- Strong project management skills.
- Experience in managing and motivating agencies and third parties.
- Relationship skills to deal with external partners representing the Company.
- Proven experience leading and developing global teams across multiple geographic regions.
- Strong strategic capability to drive transformational change in the way assets are managed; ability to link assets to overall brand strategy, ability to adapt to changing and emerging trends in the industry.
- Ability to build, interpret and transform a Brand strategy into a marketing activation program.
- Knowledge of TCCC and Bottlers' global organization and experience working with it.
- Strong executive presence and influencing skills with proven ability to provide strategic guidance with Executive level leaders as well as external partners.
Financial / Job Scope:
- Provides leadership for up to four concurrent project teams each with project budgets ranging from $25,000,000 to $50,000,000 (BUs investments).
- Direct responsibilities for managing up to $10,000,000 (Charter and Cost Center budgets).
- Manages properties used by 50+ Company markets.
Experience / Education:
- A minimum of 5 - 7 years in Marketing or Commercial role, preferably with TCCC.
- Proven international experience required, preferably with TCCC.
- Decent understanding of sports and entertainment business landscape.
- Bachelor degree in Business, Marketing or Management - Post Graduate degree in Business Administration or Consumer Marketing is a plus.
Key Interactions:
- Agencies (2-3)
- Categories, Communications and K&I Leadership Teams.
- Brand & IMC Directors at the Business Units level.
- Customer and Shopper Community integration.
- Other Global Functions part of the project network (Customer, Legal, PAC, etc.).
Supervisory Responsibility:
- Indirect Reports: agencies, project teams and contractors.
- International network of marketers working in all BUs.
Travel Requirements:
- International: 20% and Domestic: 5%
Job Requirements:
Years of Experience:
- 10+ Years Experience
Growth Behaviors:
- GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
- SMART RISK: Makes bold decisions/recommendations.
- EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
- PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
- FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
- EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.