At Caffeine, we want to change how people consume live television - making it more friendly, connected, and fun. To do this, we’re building a new social broadcasting platform that features world-class content, easy-to-use broadcasting tools, a social and fun viewing experience, and an engaged broadcaster community.
This is an exciting and enormous challenge, and we will only be successful if we build a supportive and collaborative team. Our teams prioritize delighting our community of viewers and broadcasters, working with intention, taking ownership of our commitments, and acting with resilience and determination—all with the intention to ship greatness, always.
We’re looking for a Creative Content Lead to join our growing team. You will create content, publish, and optimize our social channels. Ideal candidates bring a strong knowledge of building engaging content campaigns and franchises to develop audiences through social that aligns with company objectives. Ideal candidates thrive in a start-up environment and enjoy just making things happen on a small team. Excellent communication skills and attention to detail are essential.
What You’ll Do:
- Content creation across all social platforms, including concepting, editing, copywriting, and publishing that support organic and paid programs.
- Curator of all things culture, actively bring the Content Marketing team's ideas to life.
- Publishing/Audience Development: Lead social publishing across all brand social channels – manage community engagement to foster positive word of mouth/channel growth.
- Partner with Content Marketing to develop a holistic strategy that drives social growth and delivers value to our community.
- Campaign & Editorial Planning: Own and manage a social calendar inclusive of campaign/program plans and editorial moments.
- Measurement and Reporting: Consistently communicate insights on channel performance, sentiment, audience behaviors, and social trends to inform audience development strategies.
- Cross-Functional Communication: Partner with Growth, Community, and Content teams to develop and execute programs.
What You Bring:
- 3+ years’ experience creating content for a streaming platform, digital publisher, or lifestyle brand with category experience in hip-hop, dance, pop culture, or live entertainment.
- Deep understanding of the social media landscape; both short and long-term trends.
- Intimate knowledge managing and launching new social platforms (Instagram, TikTok, Twitter, YouTube, Snapchat, Facebook, etc.), utilizing social platform tools (especially TikTok and Instagram Reels) to create engaging content.
- Strong proficiency in utilizing industry standard editing tools: Premiere, Canva, Photoshop, and Illustrator.
- Track record of success building and managing successful campaigns and programs with measurable results.
- Experience working cross functionally with internal teams and managing 3rd party vendors, freelancers, and agencies.
Who You Are:
- Deep knowledge of and interest in hip-hop, street culture, pop culture, and entertainment.
- You love to create engaging content every day, but you also think long term.
- Strong creative eye and presentation skills.
- Self-motivation and initiative; impeccable time management, organization, and prioritization.
- Thrive in a startup environment that believes in being nimble, working fast, being accountable, and learning from mistakes.
- Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output.
- Exceptional attention to detail and follow-through.
We are committed to an inclusive and diverse Caffeine. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
