The Global Franchise Director, New IP leads the strategic planning and development of Bungie's next IP's sales and marketing campaigns and is responsible for the successful execution of the new IP's global franchise strategy.

This role ensures strong communication and alignment with development and publishing teams, including awareness and buy-in. The Global Franchise Director, New IP will report to the Senior Director of Marketing and Sales; however, this role is ultimately accountable for the Publishing success of Bungie's next IP. Additionally, they will work as a key contributing member of the new IP Business Unit to champion vital consumer insights and analytics to maximize commercial and marketing impact, customer satisfaction, and franchise success.

This position is available for full-time remote work in WA & CA.

With the uncertainty and rapidly changing circumstances surrounding COVID-19, most positions at Bungie are expected to onboard and work from home for a significant portion of 2021. In 2022, most Bungie employees will adopt a flexible schedule working from home part time (outside of positions identified as either 100% onsite or fully remote in WA/CA). Currently only a select range of positions are available for full-time remote work in CA or WA (please review location for details). Prospective employees located outside of CA or WA will need to establish WA state residency within 45 days of a start date. Bungie’s work from home, flexible work schedule, and remote policy is subject to change at the company’s discretion.

RESPONSIBILITIES

Work with the International Marketing Director and the Publishing Leadership Team to plan, develop, and execute the global New IP sales and marketing strategy
Create, foster, and leverage platform partnerships and strategic initiatives to increase the new IP's reach and commercial success
Research, identify and provide innovative commercial opportunities to build long-term momentum for the new IP
Collaborate with the business, account management, and sales planning team to create product strategies that enrich the new IP's brand
Build and lead the core team of sales and marketing experts that execute the new IP's franchise marketing goals and objectives
Work with the new IP's Leadership Team and development groups to develop in-depth product and customer knowledge and product expertise throughout the publishing organization
Champion a shared vision, marketing, and sales KPIs, cross studio alignment, and effective communication across multiple disciplines, including product development, brand marketing, community, and PR
Work with brand, community, and public relations to develop and deliver the new IP's communications, community, influencer, and customer support strategy
Ensure international teams are integrated into planning and execution and have the autonomy and resources to deliver regional marketing and sales success
Help adopt & approve sales and marketing technology required to define, assess, and refine the performance of key initiatives
Champion actionable consumer insights, market trends, and player behaviors to answer key franchise questions, surface new opportunities and represent our customers for key, franchise level decisions
Help identify and resolve key franchise level risks that impact customer satisfaction, communications, and critical marketing initiatives
Help build and foster strong relationships with key partners, agencies, vendors, consultants, and industry experts
Work with business development, account management, and marketing teams to create comprehensive partnerships with external platforms, services, and new media channels
Lead regular meetings with commercial stakeholders in Finance/Accounting, Product Management, Analytics, and Development to review and assess business performance
Work with our Consumer Products teams to expand Bungie ecommerce and international sales and rewards strategy
Collaborate with the Product Management team to create product solutions that amplify key events and launches while informing in-game commercial strategy
Partner with the Bungie International team on developing new business strategies to help broaden the reach of our worlds that inspire life-long friendships

REQUIRED SKILLS

Experience building marketing strategies and executing tactical plans
Experience building and leading a marketing team
Proven track record of successfully taking new products to market and leading an ongoing live service
Ability to lead, manage, and influence large and diverse teams of people, including creative teams
Experience working with consumer insights and analytics teams
Experience working with platform, licensing, marketing, and other key business partners
Industry expertise, including expansive knowledge of large player communities and enthusiasm for videogames
Partnership experience with development, publishing, and platform partners to devise and orchestrate effective business strategy and tactics across the world based on empirical data, insightful analysis, competition benchmarks, thoughtful execution, and powerful, innovative ideas
Experience collaborating with games creators to successfully develop long-term franchise plans
Excellent communication skills, including public speaking
Excellent Microsoft Office skills and advanced proficiency in PowerPoint

NICE-TO-HAVE SKILLS

Experience in development incubation processes, franchise strategy, and tactics in which you have seen great ideas succeed and fail in execution and learned from those experiences
Strong strategic thinking, problem-solving, business analysis, and data-informed decision-making capabilities
Be proficient with business intelligence tools working closely with analytics and services through an always learning mindset
Organized, detail-oriented, and able to manage multiple projects simultaneously