Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Diablo into a new era through social media.
As Digital Marketing Manager for Diablo, you will play a key role in overseeing the brand social strategy, engaging with players and fans, and collaborating regularly with regional and cross functional teams to lead new digital marketing campaigns. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated creative and strategic prowess, and brought to life smart and clever ideas.
In addition to knowledge of and passion for the Diablo universe, the ideal candidate will also have familiarity with other aspects of marketing such as paid media and influencers, be knowledgeable about the PC, console and mobile gaming space, and a proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences.
Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Support and execute the social strategy for Diablo, including, but not limited to: Twitter, Instagram, YouTube, Facebook, TikTok, Twitch, and Snapchat
Manage production and ensure executional success among internal and external creative teams
Bring new and big ideas to the table with a digital/ social first mindset, as well as collaboratively build on others’ concepts to deliver game engagement and build passion for the franchise
Organize the title’s social editorial calendar, aligning key stakeholders including regional teams to ensure they are on board with global plans and are executing initiatives on strategy
Work effectively with internal cross-functional teams including Commercial, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns
Collaborate on social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr
Define and update social best practices and organize global account operations.
Drive social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr
Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns
Build relationships with platform, digital and external brand partners, developing and executing co-branded initiatives
5+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer within Gaming, Entertainment or Tech industries
Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
Passion for all things gaming, digital and social -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
Understanding of brand social strategy and ability to develop marketing briefs that inspire cutting edge creative work
Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools
Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement
Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences
A healthy understanding of the Diablo brand and its games
Experience in providing creative feedback for social content that is based on a solid understanding of social brand strategy.
Extremely organized, diligent, detail oriented and able to manage multiple projects simultaneously in a fast paced environment.
Excellent interpersonal and relationship management skills, as well as verbal and written communications skills, with the ability to craft a narrative.
Bachelor’s degree in communications, journalism, public relations, or marketing
Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.