Blizzard Entertainment is looking for a Senior Growth Marketing Strategist II to join the Global Growth Marketing team, primarily working on World of Warcraft. We are looking for an enthusiastic self-starter to contribute toward building paid media and CRM campaigns that support the player lifecycle from acquisition through retention. You will be responsible for designing the Growth Marketing campaign strategy and then working with in-house teams and agency partners to bring it to market.
In this role you will be the liaison to franchise stakeholders, leveraging your strategic vision to inform, consult, and recommend innovative solutions to unique business challenges and product briefs. For a given campaign, spend, audiences, flighting, KPIs, channel mix, creative, and landing page destinations are just a few of the elements you’ll have a say in shaping.
The ideal candidate is knowledgeable about Growth Marketing (particularly paid media), self-motivated, curious, a critical thinker, and a team player. As an individual contributor the role will require independent work, but strong teamwork with the Growth Marketing and other publishing and regional teams will be key to success. If you have a passion for video games and enjoy a fast-paced and collaborative environment, we encourage you to apply!
Set and see-through strategic plans for World of Warcraft related Growth Marketing campaigns (and other Warcraft franchise campaigns as needed), built off the annual and product goals set by the franchise leaders
Develop global strategic frameworks that define approach to the campaign, including target audiences, channel mix, flighting, measurement, and spend
Use framework to brief Paid Media & Lifecycle Marketing Activation teams and Analytics team for tactical plans; review tactical components of media & CRM plans to ensure objectives are met
Participate in the annual budget planning process, recommending paid media spend required to achieve game and business goals; work with Activation and regional teams to ensure media plans and campaign pacing align with approved budgets
Represent Growth Marketing in cross-functional and executive reviews to share campaign strategy and performance
Collaborate with Activation, Analytics, and other cross-functional groups to design test ideas
Partner with Growth Marketing Project Management team to manage key operational tasks that enable Activation & Analytics teams to successfully launch and optimize campaigns
5+ years of paid media planning or buying experience from an advertising agency or similar role
Thorough understanding of the fundamentals of digital media planning and buying
Successful track record working on performance and brand-building campaigns
Strong analytical skills, including the ability to break down complex data scenarios into digestible components
Ability to interpret, articulate, and present campaign results to varying audiences
Willingness and ability to recommend and test new ideas, measure success, and pivot as needed
Detail and process-oriented mindset with strong project management skills
Ability to build positive working relationships with cross-functional teams, including but not limited to Commercial and Consumer Marketing departments
Ability to manage multiple projects with concurrent deadlines
Comfortable working as an individual contributor within a large team environment
Proficiency in collaborating within a large, complex organization on large scale projects
Familiarity with media mix models (ex. Neustar) and other paid media planning tools
Passion for video games and understanding gaming / marketing trends
While game industry experience is not a requirement, previous work across in gaming or entertainment is a plus
Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!