Your Platform
Activision Blizzard plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain. Located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience.
Your Mission
This position is a business role that requires both technical skills and marketing knowledge. In this role, you will be responsible for measuring and optimizing user acquisition, user retention and personalization strategies by reporting marketing performance data, maintaining data pipelines, assuring data quality and analyzing audiences. You’ll also be heavily involved in the creation, curation, and analyses of audience data across several marketing platforms including Salesforce Marketing Cloud, Google Marketing Cloud, Facebook, Twitter, among others. The ideal candidate is a nimble problem solver and has a moderate understanding of the digital marketing ecosystem.
COVID-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position and may remain remote for the duration of the contract.
Key Responsibilities:
Function as a decision-making partner to Global Growth Marketing and Game commercial teams Collaborate cross functionally to identify areas of growth opportunity and to develop capabilities to measure the impact of marketing on business outcomes Partner with Strategy, Activation, Commercial, and Data engineering teams to design and execute campaign-specific measurement plans Independently conduct analyses end to end starting with stakeholder interviews to presenting learnings Develop marketing experiments to better understand the business impact of marketing strategy and tactics. Build dashboards/reports to socialize marketing campaign performance and customer behavior data Scope projects, manage stakeholders’ expectations with the ability to push back when needed Effectively communicate analysis results to both technical and non-technical audiences
Player Profile
Minimum Requirements:
- 5+ years of experience in marketing analytics roles supporting Paid media, Email, Push Notification, Web analytics
- Bachelor’s degree in a quantitative field
- High proficiency in SQL
- Knowledge of scripting languages (R, Python) is a bonus
- Familiarity with visualization tools (Tableau)
- Familiarity with marketing technology (GCM, GA, Adobe Analytics, SFMC, Swrve, Singular, mParticle) and measurement tools (Mixpanel, Optimizely, Appsflyer)
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
