Blizzard Entertainment seeks an influencer relationships manager to coordinate outreach with online personalities and content creators for our Warcraft franchise. As a key member of our Community Management team, they will provide a valuable point of contact at Blizzard for a wide variety of creators, including YouTubers, streamers, fansites, cosplayers, podcasters, and more. The influencer relationships manager should be friendly and relatable, and able to speak with influencers on a level playing field, while remaining focused and driven toward finding and creating mutually-beneficial opportunities and programs for Blizzard and creators.
The ideal candidate is someone with an intrinsic knowledge and understanding of current and ongoing trends within the content creator space, including the mobile and PC gaming market. This candidate will have a solid familiarity with major content platforms such as Twitch and YouTube, and strong communication skills that allow them to work closely and effectively with some of our most dedicated and influential players. The ability to operate quickly and effectively in a fast-paced environment is a requirement, as well as the ability to advocate for content creators' needs to collaborators at various levels of familiarity with the influencer market.
The influencer relationships manager will be responsible for developing, executing, and supporting influencer marketing strategies for our Warcraft mobile and PC titles, working closely and collaboratively with global and regional communications, publishing, and public relations teams, as well as the game development teams. This role will be responsible for content creator relations, developer interaction, emergency communications, and reporting trends and popular discussion topics within the influencer space.
Covid-19 Hiring Update: We've transitioned to a work-from-home model and we're continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person's circumstances may be unique and will work with you to explore possible interim options.
Develop global content creator strategy for Warcraft PC and mobile games and serve as the primary point of contact for internal and external partners
Work closely with internal teams across PR, Community, Publishing, Digital Marketing and more to support effective global campaigns
Develop influencer strategies and lead their execution through pre-launch, launch, and post-launch phases, as well as for major content pushes
Work closely with influencers and content creators to ensure their support surrounding major announcements, launches, and key beats to ensure information and materials are properly distributed
Help build and grow a strong and diverse group of creators across numerous subject areas for the franchise
Work with a team of fellow influencer relationship professionals that champion positive and healthy relationships with a diverse variety of content creators on multiple platforms
Maintain constant visibility and understanding of new and ongoing trends within the influencer and content creator environment
Lead discussions on influencer activations, and coordinate across different departments and regions within Blizzard
Participate in discussions about overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities
Build, arrange, and manage Blizzard's participation in creator-focused events, both virtual and in-person
Compile detailed executive summaries on influencer coverage of Blizzard's upcoming Warcraft titles
Travel domestically and internationally as required
3+ years of experience working professionally in the influencer/content creator field
3+ years of experience of multi-tasking, and thinking both strategically and creatively
3+ years of experience working with developers and communicating complex concepts in an easily understood, player-friendly manner
3+ years of experience and ability to confidently communicate about Blizzard products with the public
3+ years of experience and knowledge of video games and the influencer/content creator space
3+ years of experience working with detailed materials and driven to prioritize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines
Strong teammate, able to balance and blend the needs of various departments and team members, both internal and external, into effective strategies
Able to work with other teams and subject areas to complement and support each other's plans and objectives
A passion for gaming on mobile and PC
Very organized with excellent time-management skills
Bachelor's degree in Public Relations, Marketing, Journalism, or equivalent work
Experience working in a global, multicultural environment
Experience working in the mobile game influencer/content creator space
Experience in leading other influencer marketing professionals
Required Application Materials
Cover Letter which should include:
Why you are interested in working at Blizzard
Examples of your favorite influencers or content creators
**Only submittals with Cover Letters will be considered
Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.